Who Owns Peacock?
Updated onExplore the ownership hierarchy of Peacock. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Peacock
Peacock is NBCUniversal’s direct-to-consumer OTT streaming service offering on-demand and live TV, movies, sports, news, and original programming in the United States and select international markets.
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NBCUniversal
NBCUniversal is a global media and entertainment company that creates and distributes film, television and streaming content and operates theme parks and consumer experiences.
Comcast Corporation
Comcast Corporation is an American multinational media, entertainment, and telecommunications company that provides broadband, video, wireless, and content services to customers worldwide.
Peacock
Peacock is NBCUniversal’s direct-to-consumer OTT streaming service offering on-demand and live TV, movies, sports, news, and original programming in the United States and select international markets.
Starts at $7.99 / month
NBCUniversal
NBCUniversal is a global media and entertainment company that creates and distributes film, television and streaming content and operates theme parks and consumer experiences.
Comcast Corporation
Comcast Corporation is an American multinational media, entertainment, and telecommunications company that provides broadband, video, wireless, and content services to customers worldwide.
Major Shareholders
Peacock
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Comcast Corporation (via NBCUniversal / Peacock TV, LLC) Ultimate parent company. Peacock is operated by Peacock TV, LLC within NBCUniversal Media Group, both wholly owned subsidiaries of Comcast, so Comcast effectively owns 100% of Peacock. | Corporate | 100.0% | 100.0% | Jan 2025 |
Roberts family (Brian L. Roberts and related trusts) Controls 100% of Comcast’s Class B common stock, which carries about one‑third of the combined voting power of Comcast’s voting shares, while holding under 1% of total economic interest. Influence over Peacock is indirect, through Comcast’s control of NBCUniversal. | Family | 1.0% | 33.3% | Nov 2024 |
The Vanguard Group, Inc. Largest institutional shareholder of Comcast’s publicly traded Class A common stock (CMCSA), holding roughly 10.1% of shares outstanding. Percentage refers to Comcast, the public parent that wholly owns Peacock. | Institutional | 10.1% | — | Sep 2025 |
BlackRock, Inc. Second‑largest institutional holder of Comcast Class A common stock, with about 8.85% of shares outstanding. Indirect economic exposure to Peacock via Comcast. | Institutional | 8.8% | — | Sep 2025 |
State Street Corporation Major index‑fund manager holding approximately 4.97% of Comcast’s outstanding Class A common stock on behalf of clients. Indirect stake in Peacock through Comcast. | Institutional | 5.0% | — | Sep 2025 |
Capital World Investors (Capital Research and Management Company) Significant active manager in Comcast, with around 3.2% of outstanding shares reported in recent filings. Exposure to Peacock is via its equity stake in Comcast. | Institutional | 3.2% | — | Sep 2025 |
NBCUniversal
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Comcast Corporation Direct corporate parent of NBCUniversal. NBCUniversal has been a wholly owned subsidiary of Comcast since 2013 and remains 100% owned and controlled by Comcast as of 2025. | Corporate | 100.0% | 100.0% | — |
Brian L. Roberts Chairman and CEO of Comcast. Beneficially owns roughly 1% of Comcast’s common equity but controls all Class B super‑voting shares, giving him about one‑third of Comcast’s total voting power; his influence extends indirectly over NBCUniversal through Comcast’s 100% ownership. | Individual | 1.0% | 33.3% | — |
The Vanguard Group, Inc. Largest institutional shareholder of Comcast, holding about 367 million Comcast shares (~10.1% of outstanding Class A common stock) as of September 30, 2025; this represents an indirect economic stake in NBCUniversal via Comcast. | Institutional | 10.1% | — | Sep 2025 |
BlackRock, Inc. Major asset manager holding approximately 322 million Comcast shares (~8.9% of outstanding Class A common stock) as of September 30, 2025, providing an indirect economic interest in NBCUniversal. | Institutional | 8.9% | — | Sep 2025 |
State Street Corporation Institutional investor that owns about 181 million Comcast shares (~5.0% of outstanding Class A common stock) as of September 30, 2025; this stake is an indirect ownership interest in NBCUniversal through Comcast. | Institutional | 5.0% | — | Sep 2025 |
JPMorgan Chase & Co. Holds roughly 169 million Comcast shares (~4.6% of outstanding Class A common stock) as of September 30, 2025, giving JPMorgan clients a significant indirect economic exposure to NBCUniversal. | Institutional | 4.6% | — | Sep 2025 |
Capital World Investors Part of Capital Group, this investor owns about 116 million Comcast shares (~3.2% of outstanding Class A common stock) as of September 30, 2025, representing an indirect stake in NBCUniversal. | Institutional | 3.2% | — | Sep 2025 |
Dodge & Cox Value‑oriented institutional investor with approximately 113 million Comcast shares (~3.1% of outstanding Class A common stock) as of September 30, 2025; this is an indirect ownership interest in NBCUniversal. | Institutional | 3.1% | — | Sep 2025 |
Norges Bank Investment Management Manages the Norwegian sovereign wealth fund and holds around 99 million Comcast shares (~2.7% of outstanding Class A common stock) as of June 30, 2025, indirectly owning a portion of NBCUniversal via Comcast. | Institutional | 2.7% | — | Jun 2025 |
FMR LLC (Fidelity Investments) Through its funds, FMR LLC owns about 96 million Comcast shares (~2.6% of outstanding Class A common stock) as of September 30, 2025, giving Fidelity clients indirect exposure to NBCUniversal. | Institutional | 2.6% | — | Sep 2025 |
Geode Capital Management, LLC Index‑oriented manager (closely affiliated with Fidelity) that holds roughly 88 million Comcast shares (~2.4% of outstanding Class A common stock) as of September 30, 2025; this position represents an indirect economic stake in NBCUniversal. | Institutional | 2.4% | — | Sep 2025 |
Morgan Stanley Global financial institution owning about 45 million Comcast shares (~1.3% of outstanding Class A common stock) as of September 30, 2025, indirectly participating in NBCUniversal’s value via Comcast. | Institutional | 1.3% | — | Sep 2025 |
Comcast Corporation
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Brian L. Roberts Chairman & CEO of Comcast; largest individual shareholder with about 1% of equity and all Class B super‑voting shares, giving him roughly one‑third of total voting power. | Individual | 1.0% | 33.0% | Dec 2025 |
The Vanguard Group, Inc. Largest institutional holder of Comcast Class A common stock, with roughly 367 million shares (about 10% of shares outstanding) as of Sept. 30, 2025. | Institutional | 10.1% | — | Sep 2025 |
BlackRock, Inc. Second‑largest institutional shareholder, owning about 322 million Comcast shares, or roughly 8.8–8.9% of shares outstanding, as of Sept. 30, 2025. | Institutional | 8.8% | — | Sep 2025 |
State Street Corporation Major index‑fund provider holding about 181 million shares (just under 5% of Comcast’s outstanding stock) as of Sept. 30, 2025. | Institutional | 5.0% | — | Sep 2025 |
JPMorgan Chase & Co. Large U.S. bank and asset manager with approximately 169 million Comcast shares, or about 4.6% of the company, as of Sept. 30, 2025. | Institutional | 4.6% | — | Sep 2025 |
Capital World Investors Long‑term active manager within Capital Group, reported as holding about 116 million Comcast shares (~3.2% of outstanding) as of Sept. 30, 2025. | Institutional | 3.2% | — | Sep 2025 |
Dodge & Cox Value‑oriented investment firm that owns roughly 113 million Comcast shares, or about 3.1% of the company, as of Sept. 30, 2025. | Institutional | 3.1% | — | Sep 2025 |
Norges Bank Investment Management (Government Pension Fund Global) Norway’s sovereign wealth fund manager, holding about 99 million Comcast shares (~2.7% of the company) based on its June 30, 2025 filing. | Government | 2.7% | — | Jun 2025 |
FMR LLC (Fidelity Investments) Through various Fidelity mutual funds and accounts, FMR reports ownership of about 96 million Comcast shares, or roughly 2.6–2.7% of shares outstanding, as of Sept. 30, 2025. | Institutional | 2.6% | — | Sep 2025 |
Geode Capital Management, LLC Quantitative asset manager that sub‑advises certain Vanguard index funds; holds about 88 million Comcast shares (~2.4% of the company) as of Sept. 30, 2025. | Institutional | 2.4% | — | Sep 2025 |
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