Who Owns Party City?
Updated onExplore the ownership hierarchy of Party City. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Party City
Party City is a North American retail and online brand that sells party supplies, balloons, decorations, and costumes for birthdays, holidays, and other celebrations.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Party City
Party City is a North American retail and online brand that sells party supplies, balloons, decorations, and costumes for birthdays, holidays, and other celebrations.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Major Shareholders
Ad Populum
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Joel Weinshanker Founder, managing director and majority shareholder of Ad Populum; press and court/industry reports consistently describe him as the company’s majority owner. | Founder | — | Jan 2023 |
Funds managed by Atalaya Capital Management LP Minority equity investor in Ad Populum via investment funds managed by Atalaya Capital Management LP; the Ad Populum–Enesco acquisition release states that Ad Populum combines Weinshanker’s ownership with an investment by funds managed by Atalaya. | Institutional | — | Jan 2023 |
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