Who Owns On?
Updated onExplore the ownership hierarchy of On. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
On
On is a Swiss performance footwear and sportswear company known for its CloudTec cushioning technology and premium running shoes, apparel, and accessories.
Starts at $20 / item
On appears to be independent with no known parent company.
On
On is a Swiss performance footwear and sportswear company known for its CloudTec cushioning technology and premium running shoes, apparel, and accessories.
Starts at $20 / item
On appears to be independent with no known parent company.
Major Shareholders
On
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Extended founder team (David Allemann, Olivier Bernhard, Caspar Coppetti, Martin Hoffmann) Group of co-founders and CEO that directly hold all Class B high-vote shares plus some Class A; on an as-converted basis they own ~45.1M shares (~13.8% of economic interest) but control roughly 90%+ of total voting power. | Founder | 13.8% | 92.3% | Jun 2025 |
FMR LLC (Fidelity Management & Research Company) Large U.S. asset manager; Q3‑2025 institutional holdings show it owning about 29.1M Class A shares, roughly 8.7% of On’s ~333.5M shares outstanding. | Institutional | 8.7% | — | Sep 2025 |
Carlos Alberto da Veiga Sicupira Brazilian investor associated with CHL Investment Fund; recent Schedule 13G/A and shareholder tables indicate ownership of ~19.8M Class A shares, about 6% of the company. | Individual | 6.0% | — | Oct 2024 |
Marc Lemann (via MAAI Ltd.) Swiss‑Brazilian investor; Schedule 13G and later shareholder summaries report holdings of ~18.0M Class A shares, equivalent to roughly 5–6% of On’s equity. | Individual | 5.4% | — | Dec 2021 |
Eaton Vance Management U.S. asset manager (part of Morgan Stanley Investment Management); MarketScreener lists a stake of ~17.1M shares, around 5% of shares outstanding, making it one of the largest institutional holders. | Institutional | 5.1% | — | Dec 2025 |
Alexandre da Costa Pérez Brazilian investor linked to the 3G Capital network; shareholder registers show holdings of about 10.1M Class A shares, or roughly 3% of On. | Individual | 3.0% | — | Dec 2025 |
AllianceBernstein L.P. Global investment manager; major shareholder listings indicate ownership of ~9.8M On shares, close to 3% of the company’s equity. | Institutional | 2.9% | — | Dec 2025 |
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