Who Owns Nike, Inc.?
Updated onExplore the ownership hierarchy of Nike, Inc.. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Nike, Inc.
American multinational company that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands.
Nike, Inc. appears to be independent with no known parent company.
Nike, Inc.
American multinational company that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories under the Nike, Jordan, and Converse brands.
Nike, Inc. appears to be independent with no known parent company.
Major Shareholders
Nike, Inc.
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Knight family (Phil Knight, Travis Knight & related entities) Approximate consolidated economic stake in the low‑20% range of Nike’s total outstanding shares, held mainly through the Swoosh LLC holding company and various Knight family trusts. The family controls more than 97% of Nike’s non‑public Class A shares, which elect 9 of the 12 directors, giving them effective control despite a smaller percentage of total equity. | Family | 22.0% | Apr 2025 |
The Vanguard Group, Inc. Largest institutional holder of Nike’s publicly traded Class B shares, reporting about 115.29 million shares (≈9.69% of shares outstanding) as of September 30, 2025, based on Form 13F data aggregated by Yahoo Finance; earlier analyses using proxy data showed a somewhat smaller but still leading stake. | Institutional | 9.7% | Sep 2025 |
BlackRock, Inc. Second‑largest institutional shareholder with roughly 91.99 million Nike shares, corresponding to about 7.74% of shares outstanding as of September 30, 2025, held primarily via index and ETF products. | Institutional | 7.7% | Sep 2025 |
State Street Corporation Major index‑fund manager holding approximately 58.04 million Nike shares (about 4.88% of shares outstanding) as of September 30, 2025. | Institutional | 4.9% | Sep 2025 |
Capital World Investors (Capital Research & Management Co.) Long‑term active manager reported to own about 42.24 million Nike shares, or roughly 3.55% of shares outstanding, as of September 30, 2025. | Institutional | 3.5% | Sep 2025 |
JPMorgan Chase & Co. Global bank and asset manager holding approximately 31.46 million Nike shares (around 2.65% of shares outstanding) as of September 30, 2025. | Institutional | 2.6% | Sep 2025 |
Geode Capital Management, LLC Institutional manager closely associated with Vanguard’s index strategies, reported to own about 26.21 million Nike shares, or roughly 2.20% of shares outstanding, as of September 30, 2025. | Institutional | 2.2% | Sep 2025 |
FMR LLC (Fidelity Management & Research) Active asset manager (Fidelity) with an estimated 25.97 million Nike shares held across its funds, equivalent to about 2.18% of shares outstanding as of September 30, 2025. | Institutional | 2.2% | Sep 2025 |
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