Who Owns Native?
Updated onExplore the ownership hierarchy of Native. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Native
Native is a direct-to-consumer personal care brand offering aluminum- and paraben-free deodorant, body, hair, and oral care products made with simple, cruelty-free ingredients, and is now owned by Procter & Gamble.
Starts at $4 / item
Procter & Gamble
Procter & Gamble is a U.S.-based multinational consumer goods company that manufactures and markets branded household, personal care, and health products worldwide.
Native
Native is a direct-to-consumer personal care brand offering aluminum- and paraben-free deodorant, body, hair, and oral care products made with simple, cruelty-free ingredients, and is now owned by Procter & Gamble.
Starts at $4 / item
Procter & Gamble
Procter & Gamble is a U.S.-based multinational consumer goods company that manufactures and markets branded household, personal care, and health products worldwide.
Major Shareholders
Procter & Gamble
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
The Vanguard Group, Inc. Largest institutional holder of Procter & Gamble, with roughly 10% of outstanding shares held across its index and active funds, based on 2025 institutional holdings data. | Institutional | 10.0% | 10.0% | — |
BlackRock Inc. Second‑largest institutional shareholder, owning about 7.6% of PG through iShares and other BlackRock-managed funds per late‑2025 filings. | Institutional | 7.7% | 7.7% | — |
State Street Corporation Holds roughly 4.3% of PG shares via State Street Global Advisors and related vehicles according to 2025 ownership summaries. | Institutional | 4.3% | 4.3% | — |
Geode Capital Management, LLC Index manager affiliated with Fidelity that beneficially owns about 2.6% of PG, primarily via index mandates. | Institutional | 2.6% | 2.6% | — |
Morgan Stanley Together with its asset‑management affiliates, reports ownership of roughly 2.2% of PG’s outstanding common stock as of 2025. | Institutional | 2.2% | 2.2% | — |
Bank of America Corporation Through Merrill and other investment units, holds approximately 1.3% of PG according to recent institutional holder data. | Institutional | 1.3% | 1.3% | — |
Northern Trust Corporation Custody and asset‑management group that owns about 1.2% of PG shares for clients, based on 2025 filings aggregates. | Institutional | 1.2% | 1.2% | — |
Price T. Rowe Associates Inc. (T. Rowe Price Group) Actively managed mutual fund complex with an estimated 1.2% stake in PG. | Institutional | 1.2% | 1.2% | — |
JPMorgan Chase & Co. Owns just over 1% of PG through JP Morgan investment management accounts as reflected in 2025 institutional ownership data. | Institutional | 1.1% | 1.1% | — |
FMR LLC (Fidelity Investments) Fidelity’s asset‑management entities collectively hold roughly 1.0% of PG outstanding shares per latest reported positions. | Institutional | 1.1% | 1.1% | — |
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