Who Owns Maytag? | ChampSignal
Search more ownership

Who Owns Maytag?

Updated on

Explore the ownership hierarchy of Maytag. See parent companies, holding structures, and ultimate controllers.

Ownership Chain

Maytag

Best for consumers
Est. 1893   •  1k+ employees   •  Public (NYSE:WHR)

Founded in 1893, Maytag is an American home appliance brand owned by Whirlpool Corporation that offers dependable laundry, kitchen and other household appliances for consumers.

Owned by
Image associated with Whirlpool Corporation

Whirlpool Corporation

Best for enterprises
Est. 1911   •  1k+ employees   •  Public (NYSE:WHR)

Whirlpool Corporation is a U.S.-based multinational manufacturer and marketer of major home appliances, including kitchen and laundry products, sold worldwide under brands such as Whirlpool, KitchenAid, Maytag and others.

Major Shareholders

Whirlpool Corporation

Major Shareholders

NameTypeOwnershipVotingAs of
BlackRock Advisors LLC Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional10.7%10.7%
Appaloosa LP Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional9.8%9.8%
Vanguard Fiduciary Trust Co. Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional9.8%9.8%
PRIMECAP Management Co. Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional7.7%7.7%
Fidelity Management & Research Co. LLC Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional5.7%5.7%
Charles Schwab Investment Management, Inc. Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional4.2%4.2%
Newport Trust Co LLC Approximate ownership based on major shareholder data compiled from public filings as of late 2025, including holdings for employee benefit plans.
Institutional3.9%3.9%
DFA Australia Ltd. Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional3.2%3.2%
STATE STREET CORPORATION Approximate ownership based on major shareholder data compiled from public filings as of late 2025.
Institutional3.1%3.1%
Whirlpool 401(k) Trust Shares held on behalf of employees through Whirlpool’s 401(k) retirement plan; percentage based on major shareholder data from late 2025.
Institutional2.9%2.9%

Get Started

Your ultimate competitive playbook

You just found your top competitors. Now let's map your whole landscape and show you how to stand out.

Competitive Landscape Report

Built for small teams who can't hire a full-time analyst.

$129 $260 one-time payment

Generated in minutes, no subscription.

Instead of guessing what to do about your competitors, get a done-for-you intelligence report

Competitor Map

Direct, indirect, and alternative competitors mapped across your market

Positioning Analysis

How each competitor positions, their ICP, and key differentiators

Feature & Pricing Matrix

Side-by-side comparison of features, pricing, and packaging strategies

Growth Channel Analysis

SEO, paid ads, content, and social strategies across the landscape

Reputation & Social Proof

Ratings, reviews, and sentiment analysis across all competitors

90-Day Action Plan

Specific tactics to differentiate and win more deals in the next 3 months