Who Owns Krispy Kreme?
Updated onExplore the ownership hierarchy of Krispy Kreme. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Krispy Kreme
Krispy Kreme is an American multinational doughnut company and coffeehouse chain founded in 1937 that produces and sells its signature Original Glazed doughnuts, coffee, and other sweet treats worldwide, and is publicly traded as Krispy Kreme, Inc. on the Nasdaq under ticker DNUT.
JAB Holding Company
JAB Holding Company is a privately held, Luxembourg-based investment firm focused on long-term investments in consumer-focused businesses and insurance.
Krispy Kreme
Krispy Kreme is an American multinational doughnut company and coffeehouse chain founded in 1937 that produces and sells its signature Original Glazed doughnuts, coffee, and other sweet treats worldwide, and is publicly traded as Krispy Kreme, Inc. on the Nasdaq under ticker DNUT.
JAB Holding Company
JAB Holding Company is a privately held, Luxembourg-based investment firm focused on long-term investments in consumer-focused businesses and insurance.
Major Shareholders
Krispy Kreme
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
JAB Holdings B.V. (via JAB Indulgence B.V. and related entities) Controlling shareholder group. JAB Indulgence B.V., JAB Holdings B.V. and affiliated entities (including JAB Investments S.à r.l., JAB Holding Company S.à r.l., Joh. A. Benckiser S.à r.l., Agnaten SE and Lucresca SE) report beneficial ownership of 74,190,990 Krispy Kreme shares, representing about 43.44% of outstanding common stock, in a Schedule 13D/A with event date June 12, 2025. | Corporate | 43.4% | 43.4% | Jun 2025 |
BNP Paribas Financial Markets SNC (BNP Paribas SA group) Large institutional holder. A Schedule 13G filed November 12, 2025 shows BNP Paribas SA holding about 15.3 million DNUT shares (approximately 8.93% of the company) as of September 30, 2025; this aligns with major‑holder data from Yahoo Finance and Investing.com. | Institutional | 8.9% | 8.9% | Sep 2025 |
HSBC Global Asset Management (UK) Limited (HSBC Holdings plc) Asset‑management arm of HSBC. Institutional‑holder snapshots based on September 30, 2025 filings show HSBC managing roughly 7.08 million Krispy Kreme shares, or about 4.13% of shares outstanding. | Institutional | 4.1% | 4.1% | Sep 2025 |
Santander Asset Management SA SGIIC (Banco Santander, S.A.) Investment arm of Banco Santander. Late‑2025 institutional‑holder reports attribute about 6.92 million DNUT shares (roughly 4.04% of the company) to Santander Asset Management / Banco Santander. | Institutional | 4.0% | 4.0% | Sep 2025 |
BlackRock, Inc. Global asset manager. September 30, 2025 major‑holder data show BlackRock funds collectively holding around 6.11 million Krispy Kreme shares, representing about 3.56% of outstanding stock. | Institutional | 3.6% | 3.6% | Sep 2025 |
Dimensional Fund Advisors LP Quantitative asset manager. Institutional‑holder summaries list Dimensional with approximately 5.33 million DNUT shares (about 3.11% of the company) as of September 30, 2025. | Institutional | 3.1% | 3.1% | Sep 2025 |
The Vanguard Group, Inc. Index‑oriented asset manager. Yahoo Finance and other institutional‑ownership sources show Vanguard holding roughly 5.26 million shares (~3.07%) as of September 30, 2025. Vanguard’s July 29, 2025 Schedule 13G/A had earlier reported 6.96 million shares (4.07%), indicating its stake was trimmed later in 2025. | Institutional | 3.1% | 3.1% | Sep 2025 |
Marshall Wace LLP London‑based hedge fund manager. Major‑holder reports based on September 30, 2025 positions show Marshall Wace owning about 3.02 million DNUT shares, or roughly 1.77% of Krispy Kreme. | Institutional | 1.8% | 1.8% | Sep 2025 |
Michael J. Tattersfield Former CEO and current director. Ownership analyses (Simply Wall St and insider‑trading trackers) estimate that Tattersfield directly holds around 2.8 million Krispy Kreme shares, equating to roughly 1.6% of outstanding stock as of late 2025, consistent with his reported Form 4 filings. | Individual | 1.6% | 1.6% | Dec 2025 |
Balyasny Asset Management L.P. Multi‑strategy hedge fund. Yahoo Finance and other institutional‑holder sources show Balyasny with approximately 2.8 million DNUT shares (~1.63% ownership) as of September 30, 2025, after having no disclosed position at year‑end 2024. | Institutional | 1.6% | 1.6% | Sep 2025 |
JAB Holding Company
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Reimann family (Renate Reimann‑Haas, Wolfgang Reimann, Stefan Reimann‑Andersen, Matthias Reimann‑Andersen) Ultimate controlling beneficial owners of JAB Holding Company. Public profiles and family biographies consistently describe these four siblings as collectively owning the vast majority (roughly 90–95%) of JAB via their family holding structures. | Family | — | — |
Agnaten SE Austrian‑registered investment holding company that acts as the primary corporate parent and main shareholder of JAB Holding Company S.à r.l., representing the Reimann family’s interests. Frequently identified as JAB’s parent and as one of two Vienna entities (alongside Lucresca SE) through which the family controls JAB. | Corporate | — | — |
Lucresca SE Second Vienna‑based Reimann family holding company which, together with Agnaten SE, jointly controls JAB Holding Company in Luxembourg. Its shareholders are family members of the Agnaten owners, making it part of the same ultimate ownership group. | Corporate | — | — |
Donata Holdings B.V. Netherlands‑registered family investment vehicle described as a minority shareholder in JAB Holding Company and as part of the structure used to involve the next Reimann generation in the family wealth. | Corporate | — | — |
Bart Becht Long‑time JAB senior partner and former chairman. German‑language family and business profiles state that roughly 10% of JAB’s equity is held in total by Becht, Peter Harf and Olivier Goudet in roughly equal parts, making him one of the principal non‑family minority owners, even after stepping back from day‑to‑day roles. | Individual | — | — |
Peter Harf Veteran JAB architect and long‑time senior partner who helped build the group and remains a key minority owner. Family biographies report that he shares the residual c.10% JAB equity with Bart Becht and Olivier Goudet; a 2025 company release notes that he will retire from executive duties but remain fully invested in the firm. | Individual | — | — |
Olivier Goudet Former CEO and senior partner of JAB. Along with Bart Becht and Peter Harf, is repeatedly cited as owning the remaining minority stake (around 10% in total) of JAB not held by the Reimann family, making him a significant but non‑controlling shareholder. | Individual | — | — |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months

