Who Owns JUUL?
Updated onExplore the ownership hierarchy of JUUL. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
JUUL
JUUL is a nicotine vaporizer brand from Juul Labs offering closed-pod electronic cigarettes for adult smokers as an alternative to combustible cigarettes.
Starts at $9.99
Juul Labs
Juul Labs is a private American electronic cigarette company that develops and markets nicotine vapor products for adult smokers while emphasizing efforts to prevent underage use.
JUUL
JUUL is a nicotine vaporizer brand from Juul Labs offering closed-pod electronic cigarettes for adult smokers as an alternative to combustible cigarettes.
Starts at $9.99
Juul Labs
Juul Labs is a private American electronic cigarette company that develops and markets nicotine vapor products for adult smokers while emphasizing efforts to prevent underage use.
Major Shareholders
Juul Labs
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Nicholas (Nick) Pritzker Juul Labs director and one of four “Controlling Stockholders” named in a 2025 Delaware Chancery Court derivative complaint; entities affiliated with Pritzker (such as JL Special LLC and related investment vehicles) and entities tied to fellow director Riaz Valani are reported to collectively own nearly half of Juul following a 2022–2023 rescue financing, but precise individual ownership stakes are not publicly disclosed. | Individual | — | Feb 2025 |
Riaz Valani Long‑time Juul Labs director and one of the four “Controlling Stockholders” identified in a 2025 Delaware Chancery Court derivative complaint; entities affiliated with Valani (including Ploom Investment LLC, Ploom Investment II LLC and other vehicles) together with entities tied to Nicholas Pritzker reportedly own nearly half of Juul after the 2022–2023 recapitalization, with exact percentages not publicly available. | Individual | — | Feb 2025 |
Adam Bowen Co‑founder of Juul Labs and continuing director; cited in a 2025 Delaware derivative complaint as one of four “Insiders” and “Controlling Stockholders.” Bowen participated alongside Nicholas Pritzker, Riaz Valani and co‑founder James Monsees in the 2022–2023 bailout and large 2023 equity financing that significantly diluted other investors, indicating a substantial ongoing equity position, though no public source discloses his exact percentage. | Founder | — | Feb 2025 |
James Monsees Co‑founder of Juul Labs and director; identified with Nicholas Pritzker, Riaz Valani and Adam Bowen as an “Insider” and part of the group of “Controlling Stockholders” in a 2025 Delaware Chancery Court derivative complaint. Monsees also committed capital in the 2022–2023 rescue transactions and the 2023 $1.27 billion equity raise, suggesting a significant, but undisclosed, continuing ownership stake. | Founder | — | Feb 2025 |
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