Who Owns Jarritos?
Updated onExplore the ownership hierarchy of Jarritos. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Jarritos
Jarritos is a Mexican brand of fruit-flavored soft drinks made with natural flavors and real sugar, marketed internationally as the official drink of tacos.
Starts at $1.19 / 12.5 fl oz bottle / other
Novamex
Novamex is a privately held U.S. company headquartered in El Paso, Texas that markets and distributes authentic Mexican and Hispanic food and beverage brands—most notably Jarritos soft drinks—across the United States and other international markets.
Frutas Concentradas S.A.P.I. de C.V.
Frutas Concentradas S.A.P.I. de C.V. is a Mexican private company founded in 1950 that develops and manufactures natural fruit-based essences, juices, concentrates, extracts, flavorings and emulsions for the beverage and food industry, and owns the Jarritos soft drink brand.
Jarritos
Jarritos is a Mexican brand of fruit-flavored soft drinks made with natural flavors and real sugar, marketed internationally as the official drink of tacos.
Starts at $1.19 / 12.5 fl oz bottle / other
Novamex
Novamex is a privately held U.S. company headquartered in El Paso, Texas that markets and distributes authentic Mexican and Hispanic food and beverage brands—most notably Jarritos soft drinks—across the United States and other international markets.
Frutas Concentradas S.A.P.I. de C.V.
Frutas Concentradas S.A.P.I. de C.V. is a Mexican private company founded in 1950 that develops and manufactures natural fruit-based essences, juices, concentrates, extracts, flavorings and emulsions for the beverage and food industry, and owns the Jarritos soft drink brand.
Major Shareholders
Novamex
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Frutas Concentradas, S.A.P.I. de C.V. (Grupo Novamex) Mexican holding company also referred to as Grupo Novamex. Spanish-language corporate and industry sources describe Jarritos as a brand of Frutas Concentradas and Novamex as its U.S. subsidiary responsible for international bottling and distribution, indicating that Frutas Concentradas is the direct corporate owner of Novamex’s U.S. operations. | Corporate | — | — |
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