Who Owns IQOS?
Updated onDiscover the owner of IQOS and explore the full ownership hierarchy. See the IQOS parent company, holding structures, and ultimate controllers.
IQOS
IQOS is a line of heated tobacco devices and consumables from Philip Morris International, with IQOS.nl serving adult customers in the Netherlands with product information, device registration, warranty and support.
Philip Morris International
Philip Morris International is a multinational tobacco company that manufactures and sells cigarettes and smoke-free products worldwide.
IQOS
IQOS is a line of heated tobacco devices and consumables from Philip Morris International, with IQOS.nl serving adult customers in the Netherlands with product information, device registration, warranty and support.
Philip Morris International
Philip Morris International is a multinational tobacco company that manufactures and sells cigarettes and smoke-free products worldwide.
Major Shareholders
Philip Morris International
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Vanguard Group Inc Beneficial owner of PMI common stock through index and active funds; identified as the largest institutional shareholder based on aggregated 13F institutional holdings as of June 30, 2025. | Institutional | 9.2% | Jun 2025 |
Capital World Investors Division of Capital Group; one of the largest institutional shareholders of Philip Morris International according to 13F-based institutional holdings data as of June 30, 2025. | Institutional | 8.3% | Jun 2025 |
BlackRock Inc. Global asset manager holding PMI shares across its ETF and mutual fund families; a leading institutional holder based on 13F data as of June 30, 2025. | Institutional | 6.8% | Jun 2025 |
Capital International Investors Another Capital Group investment division; reported among the largest beneficial owners of PMI in institutional holdings filings as of June 30, 2025. | Institutional | 5.7% | Jun 2025 |
GQG Partners LLC Investment management firm specializing in global equities; a significant PMI shareholder per institutional ownership reports based on 13F filings as of June 30, 2025. | Institutional | 3.5% | Jun 2025 |
State Street Corp Major custodian bank and asset manager (including SPDR ETFs); holds a substantial PMI position according to Nasdaq’s institutional holdings summary for June 30, 2025. | Institutional | 3.5% | Jun 2025 |
JPMorgan Chase & Co. Large U.S. financial institution with asset management operations; listed among PMI’s top institutional shareholders in 13F-based holdings as of June 30, 2025. | Institutional | 3.0% | Jun 2025 |
Capital Research Global Investors Capital Group subsidiary managing global equity funds; a major but non‑controlling PMI shareholder by shares reported in institutional filings as of June 30, 2025. | Institutional | 2.8% | Jun 2025 |
FMR LLC (Fidelity Investments) Parent company of Fidelity-branded funds; holds a notable minority stake in PMI based on institutional ownership disclosures as of June 30, 2025. | Institutional | 2.6% | Jun 2025 |
Geode Capital Management LLC Quantitative asset manager that sub-advises certain index funds; appears among PMI’s top institutional holders in 13F-derived ownership tables as of June 30, 2025. | Institutional | 2.4% | Jun 2025 |
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