Who Owns Instagram? | ChampSignal
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Who Owns Instagram?

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Explore the ownership hierarchy of Instagram. See parent companies, holding structures, and ultimate controllers.

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Instagram

Best for consumers
Est. 2010   •  1k+ employees   •  Public (NASDAQ:META)

A photo and video sharing social networking service owned by Meta Platforms.

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Meta Platforms, Inc.

Best for consumers
Est. 2004   •  1k+ employees   •  Public (NASDAQ:META)

Meta Platforms, Inc. is an American public technology company that operates major social media and messaging services such as Facebook, Instagram, WhatsApp, Messenger, and Threads, and develops virtual and augmented reality products.

Major Shareholders

Instagram

Major Shareholders

NameTypeOwnershipVotingAs of
Mark Zuckerberg Co‑founder, chair, and CEO of Meta Platforms, Inc., which owns Instagram. Analyses of SEC filings and independent data providers estimate that he holds roughly 342–343 million Meta shares (about 13.6–13.7% of equity) and around 60–62% of total voting power through super‑voting Class B shares. Ownership of Instagram is indirect via his control of Meta.
Founder13.6%61.2%Sep 2025
Vanguard Group, Inc. Largest institutional shareholder in Meta Platforms, Inc. 13F filings and compiled data show Vanguard funds holding roughly 192–193 million Meta shares as of June 30, 2025, corresponding to about 8.9% of Meta’s outstanding equity. This stake represents indirect ownership of Instagram through Meta.
Institutional8.9%Jun 2025
BlackRock, Inc. Major asset manager and one of Meta’s largest outside shareholders. Aggregated BlackRock holdings are reported at roughly 166 million Meta shares (≈7.7% of shares outstanding) based on mid‑2025 institutional holdings data and subsequent summaries. Ownership of Instagram is indirect via Meta.
Institutional7.7%Jun 2025
FMR LLC (Fidelity Investments) Through various Fidelity funds, FMR LLC owns roughly 136 million Meta shares, implying an equity stake of about 6.2% as of mid‑2025 based on 13F disclosures and compiled ownership tables. This provides indirect exposure to Instagram via Meta’s full ownership of the platform.
Institutional6.2%Jun 2025
State Street Corporation Large index and custodial bank that is among Meta’s top shareholders. Q2 2025 institutional holdings show State Street with approximately 87 million Meta shares, or about 4.0% of shares outstanding, giving it a significant but non‑controlling economic interest. Instagram exposure is indirect through Meta’s ownership.
Institutional4.0%Jun 2025

Meta Platforms, Inc.

Major Shareholders

NameTypeOwnershipVotingAs of
Mark Zuckerberg Founder, chair and CEO. Economic stake of ~13.6% of Meta’s outstanding shares, but controls roughly 58% of total voting power through super‑voting Class B shares held personally and via entities such as the Chan Zuckerberg Initiative. Estimates based on Meta’s recent SEC filings and 2025 analyses of its dual‑class structure.
Founder13.6%58.0%Sep 2025
Vanguard Group Inc. Largest institutional shareholder. Holds approximately 192.6 million META shares, or about 8.9% of the company’s equity, largely via index and mutual funds. Voting power is lower than economic ownership because most super‑voting Class B shares are held by insiders. Stake based on 13F data summarized by Capital.com and Nasdaq institutional‑holdings tables as of mid‑ to late‑2025.
Institutional8.9%3.0%Sep 2025
BlackRock, Inc. Second‑largest institutional holder. Owns roughly 166.3 million META shares, or ~7.7% of equity, through ETFs and other funds. Voting percentage reflects primarily Class A holdings; Class B super‑voting shares remain concentrated with insiders. Figures from September 23, 2025 ownership summaries and 13F filings.
Institutional7.7%2.6%Sep 2025
FMR LLC (Fidelity Investments) Major active manager and index‑fund provider. Holds about 135.9 million META shares, or ~6.2% of outstanding equity, across various Fidelity funds. Voting power is diluted relative to economic stake due to Meta’s dual‑class capital structure. Ownership based on Yahoo Finance/Capital.com summary of institutional stakes and 2025 13F data.
Institutional6.2%2.1%Sep 2025
State Street Corporation Large index‑fund manager (including SPDR ETFs). Owns roughly 86.9 million META shares, or about 4.0% of equity. Like other institutions, primarily holds single‑vote Class A shares, so its voting influence is below its economic stake. Percentages based on institutional‑holder rankings from Capital.com and Nasdaq as of mid‑ to late‑2025.
Institutional4.0%1.5%Sep 2025

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