Who Owns Harley-Davidson?
Updated onExplore the ownership hierarchy of Harley-Davidson. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Harley-Davidson
Harley-Davidson is an American public motorcycle manufacturer and lifestyle brand that designs, produces, and sells heavyweight motorcycles along with related parts, apparel, and accessories worldwide.
Starts at $9,999 / motorcycle
Harley-Davidson appears to be independent with no known parent company.
Harley-Davidson
Harley-Davidson is an American public motorcycle manufacturer and lifestyle brand that designs, produces, and sells heavyweight motorcycles along with related parts, apparel, and accessories worldwide.
Starts at $9,999 / motorcycle
Harley-Davidson appears to be independent with no known parent company.
Major Shareholders
Harley-Davidson
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
The Vanguard Group, Inc. Largest institutional shareholder; holds ~12.96M HOG shares (~10.97% of shares outstanding) based on Q3 2025 13F data aggregated by Yahoo Finance, WallStreetZen, Simply Wall St, and MarketScreener. | Institutional | 11.0% | 11.0% | Sep 2025 |
BlackRock, Inc. Owns roughly 10.9M shares (~9.23%); figure reflects combined holdings of BlackRock-managed funds reported in Q3 2025 institutional holder data. | Institutional | 9.2% | 9.2% | Sep 2025 |
Beutel, Goodman & Company Ltd. Canadian asset manager holding about 6.87M shares (~5.8%) of Harley-Davidson as of Q3 2025. | Institutional | 5.8% | 5.8% | Sep 2025 |
Donald Smith & Co., Inc. Deep‑value investment firm; holds ~6.80M shares (~5.76%) according to Q3 2025 institutional ownership disclosures. | Institutional | 5.8% | 5.8% | Sep 2025 |
Dimensional Fund Advisors LP Dimensional (including related DFA entities) controls roughly 6.6M shares (~5.6%) based on late‑2025 shareholder tables. | Institutional | 5.6% | 5.6% | Sep 2025 |
FMR LLC (Fidelity Investments) Fidelity-managed funds collectively own about 5.9M shares (~5.0%) per Q3 2025 institutional holder data. | Institutional | 5.0% | 5.0% | Sep 2025 |
H Partners Management, LLC Activist investment firm and significant shareholder; holds approximately 5.75M shares (~4.87%) as of Q3 2025. | Institutional | 4.9% | 4.9% | Sep 2025 |
LSV Asset Management Value-oriented institutional manager with about 5.12M shares (~4.33%) of Harley-Davidson. | Institutional | 4.3% | 4.3% | Sep 2025 |
Boston Partners Global Investors, Inc. Owns roughly 4.02M shares (~3.4%) according to late‑2025 ownership summaries. | Institutional | 3.4% | 3.4% | Sep 2025 |
American Century Companies, Inc. American Century funds collectively hold about 3.95M shares (~3.34%) of Harley-Davidson. | Institutional | 3.3% | 3.3% | Sep 2025 |
Jeffrey L. Bleustein Former Harley-Davidson CEO and chairman; identified as the largest individual shareholder with ~2.10M shares (~1.78% of the company) in 2025 ownership analyses. | Individual | 1.8% | 1.8% | — |
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