Who Owns Graceland?
Updated onExplore the ownership hierarchy of Graceland. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Graceland
Graceland is Elvis Presley's former Memphis mansion and 120-acre entertainment complex in Memphis, Tennessee, now operated as a major house museum and tourist destination offering tours, exhibits, and an on-site resort hotel.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Graceland
Graceland is Elvis Presley's former Memphis mansion and 120-acre entertainment complex in Memphis, Tennessee, now operated as a major house museum and tourist destination offering tours, exhibits, and an on-site resort hotel.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Major Shareholders
Graceland
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Promenade Trust (Elvis Presley estate trust) Family trust that holds legal title to the Graceland mansion and original estate grounds, Elvis Presley’s personal effects in the Graceland archive, and a 15% minority stake in Elvis Presley Enterprises, Inc. A 2023 Los Angeles Superior Court settlement over Lisa Marie Presley’s estate confirmed The Promenade Trust as the remaining Presley‑family vehicle for these Elvis assets, with control passing to Riley Keough as sole trustee on behalf of herself and her half‑sisters Harper and Finley Lockwood. | Other | — | Nov 2023 |
Riley Keough Elvis Presley’s granddaughter and Lisa Marie Presley’s eldest daughter. After Lisa Marie’s death in January 2023 and a June 2023 settlement, Keough became the sole trustee of The Promenade Trust and is widely described in court filings and major media as the owner of Graceland, exercising full decision‑making authority over the property and the trust’s 15% interest in Elvis Presley Enterprises for the benefit of herself and her younger half‑sisters. A 2024 Tennessee court ruling that blocked a fraudulent foreclosure attempt left Graceland in the trust’s and thus Keough’s hands. | Individual | — | Sep 2024 |
Harper Vivienne Ann Lockwood One of Lisa Marie Presley’s twin daughters with Michael Lockwood and Riley Keough’s half‑sister. Harper is a minor beneficiary of The Promenade Trust, which owns Graceland and a 15% stake in Elvis Presley Enterprises; Riley Keough currently serves as sole trustee and administers Harper’s beneficial interest until she reaches adulthood. | Individual | — | Sep 2024 |
Finley Aaron Love Lockwood Twin sister of Harper Lockwood and youngest daughter of Lisa Marie Presley. Like her sister, Finley is a minor beneficiary of The Promenade Trust, giving her a beneficial interest in Graceland and in the trust’s 15% holding in Elvis Presley Enterprises, with Riley Keough acting as sole trustee over her sub‑trust until she becomes an adult. | Individual | — | Sep 2024 |
Ad Populum
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Joel Weinshanker Founder, managing director and majority shareholder of Ad Populum; press and court/industry reports consistently describe him as the company’s majority owner. | Founder | — | Jan 2023 |
Funds managed by Atalaya Capital Management LP Minority equity investor in Ad Populum via investment funds managed by Atalaya Capital Management LP; the Ad Populum–Enesco acquisition release states that Ad Populum combines Weinshanker’s ownership with an investment by funds managed by Atalaya. | Institutional | — | Jan 2023 |
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