Who Owns Goods Unite Us?
Updated onExplore the ownership hierarchy of Goods Unite Us. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Goods Unite Us
Goods Unite Us is a Madison, Wisconsin–based, women-led data and mobile app company that tracks corporate political donations so consumers and investors can align their spending and investing with their values.
Starts at $0
Goods Unite Us appears to be independent with no known parent company.
Goods Unite Us
Goods Unite Us is a Madison, Wisconsin–based, women-led data and mobile app company that tracks corporate political donations so consumers and investors can align their spending and investing with their values.
Starts at $0
Goods Unite Us appears to be independent with no known parent company.
Major Shareholders
Goods Unite Us
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Abigail Wuest Co‑founder and CEO of Goods Unite Us; listed as an executive officer and promoter of Goods Unite Us, Inc. in the company’s 2017 Form D filing and as founder on the official site (no equity percentage disclosed). | Founder | — | Jul 2017 |
Amy Jo Miller Co‑founder and COO of Goods Unite Us, described as a founder on the company’s About page; as a founding executive she is widely understood to hold a significant equity stake, though no percentages are public. | Founder | — | Jan 2019 |
Brian H. Potts Listed as a co‑founder of Goods Unite Us on the company’s site and in press materials about the business; as a founding shareholder his exact ownership level is not disclosed. | Founder | — | Jan 2019 |
MaSa Partners Impact‑investment firm that led the company’s pre‑seed/seed financing and is repeatedly identified as a lead and continuing investor in Goods Unite Us (major minority owner; no stake disclosed). | Institutional | — | Nov 2018 |
Humble Rogue Ventures (Rogue Venture Partners) Venture firm named as one of three leaders of Goods Unite Us’s $500k seed round, implying a meaningful minority equity position; detailed ownership percentages are not public. | Institutional | — | Jan 2019 |
Mark Bakken Angel investor and co‑lead of the company’s pre‑seed and seed financings, cited as a lead investor alongside MaSa Partners and Humble Rogue Ventures; likely a significant early shareholder, but no exact percentage is disclosed. | Individual | — | Nov 2018 |
Cliff Tong Angel investor who participated in the November 28, 2018 pre‑seed round in Goods Unite Us, alongside MaSa Partners and Mark Bakken; his individual stake size is not publicly reported. | Individual | — | Nov 2018 |
Batchery Startup accelerator that provided the company’s initial July 7, 2017 pre‑seed funding round, making it an early direct shareholder; current ownership percentage is not disclosed. | Institutional | — | Jul 2017 |
SymphonyAlpha Ventures Venture firm listed by Crunchbase as an investor in a later funding round in Goods Unite Us, categorized among its diversity investments; specific equity ownership is not publicly available. | Institutional | — | Jul 2019 |
Nels Friets Individual investor identified in Crunchbase as one of the most recent investors in Goods Unite Us via a June 3, 2022 seed round; amount and resulting ownership stake are not disclosed. | Individual | — | Jun 2022 |
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