Who Owns Good American?
Updated onExplore the ownership hierarchy of Good American. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Good American
Good American is a Los Angeles–based inclusive women’s fashion brand co-founded by Khloé Kardashian and Emma Grede, offering denim, ready-to-wear, swim, shoes and activewear in an extended size range and certified as a B Corp.
Starts at $49 / item
Good American appears to be independent with no known parent company.
Good American
Good American is a Los Angeles–based inclusive women’s fashion brand co-founded by Khloé Kardashian and Emma Grede, offering denim, ready-to-wear, swim, shoes and activewear in an extended size range and certified as a B Corp.
Starts at $49 / item
Good American appears to be independent with no known parent company.
Major Shareholders
Good American
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Emma Grede CEO and co-founder of Good American; widely described as owning the brand alongside Khloé Kardashian, with the company remaining privately held and venture-backed as of 2025. | Founder | — | Mar 2025 |
Khloé Kardashian Co-founder and shareholder of Good American; repeatedly identified in company materials and press as co-owning the brand launched in 2016 with Emma Grede. | Founder | — | Mar 2025 |
Alliance Consumer Growth (ACG) Consumer-focused growth equity firm that made a minority growth investment in Good American in 2019 and lists the company as a current portfolio brand. | Institutional | — | Sep 2025 |
Imaginary Ventures Early-stage venture capital fund that includes Good American in its portfolio and is reported as one of the company’s two institutional investors; stake size not publicly disclosed. | Institutional | — | Sep 2025 |
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