Who Owns Gatorade?
Updated onExplore the ownership hierarchy of Gatorade. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Gatorade
Gatorade is an American sports nutrition brand offering sports drinks and related products designed to hydrate and fuel athletes.
PepsiCo
PepsiCo is an American multinational food and beverage corporation that owns a broad portfolio of snack and drink brands including Pepsi, Frito-Lay, Gatorade, and Quaker Oats.
Gatorade
Gatorade is an American sports nutrition brand offering sports drinks and related products designed to hydrate and fuel athletes.
PepsiCo
PepsiCo is an American multinational food and beverage corporation that owns a broad portfolio of snack and drink brands including Pepsi, Frito-Lay, Gatorade, and Quaker Oats.
Major Shareholders
Gatorade
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Vanguard Group, Inc. Largest institutional shareholder of PepsiCo, Inc. (NASDAQ: PEP), which owns the Gatorade brand; stake based on public filings as of September 30, 2025. | Institutional | 9.9% | Sep 2025 |
BlackRock, Inc. Major asset manager holding a significant stake in PepsiCo, Inc. as of September 30, 2025. | Institutional | 8.4% | Sep 2025 |
State Street Global Advisors, Inc. Large index fund provider and one of the top shareholders of PepsiCo, Inc. as of September 30, 2025. | Institutional | 4.3% | Sep 2025 |
Geode Capital Management, LLC Institutional investor managing index assets that include a sizable position in PepsiCo, Inc. as of September 30, 2025. | Institutional | 2.4% | Sep 2025 |
Charles Schwab Investment Management, Inc. Provider of Schwab-branded index and ETF products that together hold a meaningful stake in PepsiCo, Inc. as of September 30, 2025. | Institutional | 2.0% | Sep 2025 |
JPMorgan Asset Management Asset management arm of JPMorgan holding PepsiCo, Inc. shares across various funds and mandates as of September 30, 2025. | Institutional | 1.4% | Sep 2025 |
UBS Asset Management AG Global asset manager with a notable position in PepsiCo, Inc. as of September 30, 2025. | Institutional | 1.3% | Sep 2025 |
Norges Bank Investment Management Manager of Norway’s Government Pension Fund Global, holding a significant stake in PepsiCo, Inc. as of June 30, 2025. | Government | 1.3% | Jun 2025 |
Morgan Stanley Investment bank and asset manager with PepsiCo, Inc. holdings in its managed portfolios as of September 30, 2025. | Institutional | 1.1% | Sep 2025 |
Northern Trust Global Investments Institutional asset manager and index provider holding PepsiCo, Inc. shares as of September 30, 2025. | Institutional | 1.1% | Sep 2025 |
PepsiCo
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Vanguard Group, Inc. Largest institutional shareholder; holds PepsiCo shares across multiple index and mutual funds on behalf of clients. | Institutional | 9.9% | Sep 2025 |
BlackRock, Inc. Second‑largest institutional owner; stake held through various BlackRock-managed funds and ETFs. | Institutional | 8.4% | Sep 2025 |
State Street Global Advisors, Inc. Major index-fund manager subsidiary of State Street Corporation; holds shares via index and ETF products. | Institutional | 4.3% | Sep 2025 |
Geode Capital Management, LLC Institutional asset manager that sub-advises index funds (notably for Fidelity); significant passive stake. | Institutional | 2.4% | Sep 2025 |
Charles Schwab Investment Management, Inc. Asset management arm of Charles Schwab; owns PepsiCo primarily through Schwab index and dividend equity funds. | Institutional | 2.0% | Sep 2025 |
JP Morgan Asset Management Global asset manager within JPMorgan Chase group; holds position through actively managed and index funds. | Institutional | 1.4% | Sep 2025 |
UBS Asset Management AG Asset management division of UBS Group; holds PepsiCo shares in global equity and index strategies. | Institutional | 1.3% | Sep 2025 |
Norges Bank Investment Management Manager of Norway’s sovereign wealth fund (Government Pension Fund Global); long-term government-related investor. | Government | 1.3% | Jun 2025 |
Morgan Stanley Represents holdings across Morgan Stanley’s asset management products and client accounts. | Institutional | 1.1% | Sep 2025 |
Northern Trust Global Investments Asset management arm of Northern Trust; stake held via index and institutional mandates. | Institutional | 1.1% | Sep 2025 |
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