Who Owns Fanatics?
Updated onExplore the ownership hierarchy of Fanatics. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Fanatics
Fanatics is a global e-commerce brand that sells officially licensed sports apparel, fan gear, and collectibles from major leagues, teams, and events through its online store Fanatics.com.
Kynetic
Kynetic is a privately held U.S.-based holding company founded in 2011 by Michael Rubin that builds and operates consumer internet and digital commerce businesses, best known as the parent and investment vehicle behind brands such as Fanatics, Rue La La, and ShopRunner.
Fanatics
Fanatics is a global e-commerce brand that sells officially licensed sports apparel, fan gear, and collectibles from major leagues, teams, and events through its online store Fanatics.com.
Kynetic
Kynetic is a privately held U.S.-based holding company founded in 2011 by Michael Rubin that builds and operates consumer internet and digital commerce businesses, best known as the parent and investment vehicle behind brands such as Fanatics, Rue La La, and ShopRunner.
Major Shareholders
Fanatics
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Michael Rubin Founder and CEO of Fanatics; holds a large but undisclosed minority equity stake via his holding vehicles (such as Kynetic) and is consistently treated in profiles and filings as the company’s primary individual owner and public face. | Founder | — | Dec 2025 |
SoftBank Group Corp. / SoftBank Vision Fund Major institutional shareholder; its Vision Fund led a roughly $1 billion investment in Fanatics in 2017 at a $4.5 billion valuation and has participated in subsequent rounds, including the approximately $700 million common‑stock raise in 2022 that valued Fanatics at about $31 billion. | Institutional | — | Dec 2022 |
Silver Lake Technology‑focused private equity firm and long‑standing investor in Fanatics; led a $320 million round in 2021 that valued Fanatics at about $12.8 billion and is listed as an existing investor in later raises, including the 2022 $700 million round at a $31 billion valuation. | Institutional | — | Dec 2022 |
Fidelity Management & Research Company (Fidelity Investments) Large mutual‑fund manager and one of Fanatics’ biggest institutional investors; co‑led the $1.5 billion funding round in March 2022 that valued Fanatics at about $27 billion and also participated in the subsequent $700 million raise later that year. | Institutional | — | Mar 2022 |
BlackRock, Inc. Global asset manager that joined as a major new investor in the $1.5 billion March 2022 round at a $27 billion valuation, taking a significant but undisclosed minority stake in Fanatics. | Institutional | — | Mar 2022 |
Clearlake Capital Group, L.P. Private‑equity firm that led the approximately $700 million common‑stock financing completed in late 2022, becoming a key shareholder as Fanatics’ valuation increased to roughly $31 billion. | Institutional | — | Dec 2022 |
Major U.S. sports leagues and players’ associations (NFL, MLB, NHL and their players’ unions, plus select team owners) Strategic investor group comprising the National Football League (the largest single investor in the 2022 $1.5 billion round), Major League Baseball, the National Hockey League, and the NFLPA/MLBPA, among others; following that round these leagues, unions and certain franchise owners collectively held roughly 10% of Fanatics’ equity. | Corporate | — | Apr 2022 |
Kynetic
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Michael Gary Rubin Founder and CEO of Kynetic. A 2012 Business Insider profile reported that he owned about 90% of Kynetic, with Insight Venture Partners holding the remainder. Later coverage from Wharton Sports Business and Forbes-related reporting (via FastPhillySports) continued to describe him as the majority owner and CEO of Conshohocken‑based Kynetic; however, no detailed, updated cap table has been made public, so his current exact stake may differ from the 2012 figure. | Individual | 90.0% | Aug 2012 |
Insight Partners (formerly Insight Venture Partners) Global venture capital and private equity firm. The same August 2012 Business Insider article on Michael Rubin’s post‑GSI Commerce ventures stated that Insight Venture Partners owned roughly 10% of Kynetic at that time. Subsequent public information more commonly describes Insight as a major investor in Fanatics, the Kynetic‑controlled sports‑merchandise business, but does not provide newer disclosures on Insight’s ownership percentage in the Kynetic holding company itself, so the current level of ownership may have changed. | Institutional | 10.0% | Aug 2012 |
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