Who Owns Elvis Presley Enterprises?
Updated onExplore the ownership hierarchy of Elvis Presley Enterprises. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Elvis Presley Enterprises
Elvis Presley Enterprises is the private company that, as part of Authentic Brands Group, manages the Elvis Presley brand, Graceland, and related licensing and entertainment assets worldwide.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Elvis Presley Enterprises
Elvis Presley Enterprises is the private company that, as part of Authentic Brands Group, manages the Elvis Presley brand, Graceland, and related licensing and entertainment assets worldwide.
Ad Populum
Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.
Major Shareholders
Elvis Presley Enterprises
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Graceland Holdings LLC Graceland Holdings LLC is the majority equity owner of Elvis Presley Enterprises (EPE). After Lisa Marie Presley sold 85% of EPE in 2005, that 85% stake passed from CKX/CORE Media to Authentic Brands Group in 2013 and is now controlled through Graceland Holdings LLC, led by managing partner Joel Weinshanker. Graceland representatives and recent press describe Graceland Holdings as the majority owner of EPE and operator of the Elvis business, while Authentic Brands Group partners on global brand/IP management. | Corporate | 85.0% | 85.0% | Aug 2024 |
Presley family via estate trust (Riley Keough, Harper & Finley Lockwood) A 15% minority stake in Elvis Presley Enterprises was retained by Lisa Marie Presley when she sold the other 85% in 2005. A Graceland representative stated that this 15% interest in EPE remained with her at the time of her death in January 2023. Under Lisa Marie’s trust arrangements and subsequent 2023 settlement, her three daughters (Riley Keough and twins Harper and Finley Lockwood) inherit her Elvis interests, with Riley serving as sole trustee; multiple reports describe them as now holding the continuing 15% stake in EPE through the family trust structure. | Family | 15.0% | 15.0% | — |
Ad Populum
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Joel Weinshanker Founder, managing director and majority shareholder of Ad Populum; press and court/industry reports consistently describe him as the company’s majority owner. | Founder | — | Jan 2023 |
Funds managed by Atalaya Capital Management LP Minority equity investor in Ad Populum via investment funds managed by Atalaya Capital Management LP; the Ad Populum–Enesco acquisition release states that Ad Populum combines Weinshanker’s ownership with an investment by funds managed by Atalaya. | Institutional | — | Jan 2023 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months