Who Owns Ducati Motor Holding S.p.A.?
Updated onExplore the ownership hierarchy of Ducati Motor Holding S.p.A.. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Ducati Motor Holding S.p.A.
Ducati Motor Holding S.p.A. is an Italian motorcycle manufacturer headquartered in Bologna that designs and produces high-performance motorcycles, accessories, and apparel as a subsidiary of Audi within the Volkswagen Group.
Starts at $9,995 / motorcycle
Audi
Audi AG is a German luxury automobile manufacturer and subsidiary of Volkswagen Group that designs, engineers, and produces premium vehicles sold worldwide.
Starts at $38,200 / vehicle
Volkswagen Group
German multinational automotive manufacturing group headquartered in Wolfsburg that produces passenger cars, commercial vehicles, and related mobility and financial services.
Porsche SE
Porsche SE (Porsche Automobil Holding SE) is a German DAX-listed holding company that owns significant stakes in Volkswagen AG, Porsche AG, and other mobility and industrial technology businesses worldwide.
Ducati Motor Holding S.p.A.
Ducati Motor Holding S.p.A. is an Italian motorcycle manufacturer headquartered in Bologna that designs and produces high-performance motorcycles, accessories, and apparel as a subsidiary of Audi within the Volkswagen Group.
Starts at $9,995 / motorcycle
Audi
Audi AG is a German luxury automobile manufacturer and subsidiary of Volkswagen Group that designs, engineers, and produces premium vehicles sold worldwide.
Starts at $38,200 / vehicle
Volkswagen Group
German multinational automotive manufacturing group headquartered in Wolfsburg that produces passenger cars, commercial vehicles, and related mobility and financial services.
Porsche SE
Porsche SE (Porsche Automobil Holding SE) is a German DAX-listed holding company that owns significant stakes in Volkswagen AG, Porsche AG, and other mobility and industrial technology businesses worldwide.
Major Shareholders
Ducati Motor Holding S.p.A.
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Automobili Lamborghini S.p.A. Wholly-owned (single-shareholder) subsidiary of Automobili Lamborghini S.p.A.; Ducati Motor Holding S.p.A. was acquired for 100% of its shares by the Audi Group via Lamborghini on July 19, 2012, and remains under the Audi/Volkswagen Group as of 2025. | Corporate | 100.0% | 100.0% | Dec 2025 |
Audi
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Volkswagen AG (Volkswagen Group) Direct sole shareholder of Audi AG. Audi has been a wholly owned subsidiary of Volkswagen Group since Volkswagen completed a squeeze-out of remaining minority shareholders in 2020 and is described in recent sources (2025) as wholly owned by Volkswagen Group. | Corporate | 100.0% | 100.0% | Nov 2025 |
Porsche Automobil Holding SE Indirect major owner of Audi via its stake in Volkswagen AG, which owns 100% of Audi AG. Porsche SE holds about 31.9% of Volkswagen AG’s equity and 53.3% of the voting rights in Volkswagen’s ordinary shares as of December 31, 2024, making it the dominant shareholder and giving it controlling influence over Audi through Volkswagen. | Corporate | 31.9% | 53.3% | Dec 2024 |
State of Lower Saxony (Germany) Indirect significant owner of Audi via Volkswagen AG. The German federal state of Lower Saxony holds about 11.8% of Volkswagen AG’s equity and 20.0% of the voting rights in ordinary shares as of December 31, 2024, giving it substantial influence over Volkswagen and, indirectly, Audi. | Government | 11.8% | 20.0% | Dec 2024 |
Qatar Holding LLC / Qatar Investment Authority Indirect significant owner of Audi via Volkswagen AG. Qatar’s sovereign wealth arm (Qatar Holding LLC, part of Qatar Investment Authority) holds roughly 10.4–10.5% of Volkswagen AG’s equity and 17.0% of voting rights in ordinary shares as of around December 31, 2024, making it the third‑largest shareholder of Volkswagen and thus an important indirect shareholder of Audi. | Government | 10.4% | 17.0% | Dec 2024 |
Free float / public shareholders of Volkswagen AG Broad base of institutional and retail investors who collectively own the remaining equity in Volkswagen AG and a minority of its ordinary‑share voting rights. Based on Volkswagen’s reported shareholder structure and external analyses, public shareholders hold roughly 45.9% of Volkswagen’s equity and 9.7% of ordinary‑share voting rights as of December 31, 2024, giving diversified indirect exposure to Audi through Volkswagen’s 100% ownership. | Other | 45.9% | 9.7% | Dec 2024 |
Porsche–Piëch family Ultimate controlling family behind Audi via control of Porsche Automobil Holding SE. The Porsche–Piëch family owns around 50% of Porsche SE’s equity and 100% of its voting power; Porsche SE in turn controls the majority of Volkswagen AG’s voting rights, and Volkswagen owns 100% of Audi AG. Thus, the family exercises ultimate strategic control over Audi despite not holding Audi shares directly. | Family | — | — | Dec 2024 |
Volkswagen Group
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Porsche Automobil Holding SE Largest shareholder of Volkswagen AG; investment holding company controlled by the Porsche and Piëch families. Its stake represents about 31.9% of VW’s total equity and 53.3% of voting rights as of Dec. 31, 2024. | Corporate | 31.9% | 53.3% | Dec 2024 |
State of Lower Saxony (Land Niedersachsen) German federal state where Volkswagen is headquartered; holds roughly 11.8% of VW’s equity and 20% of votes, giving it a blocking minority under the Volkswagen Law. Stake is held mainly via Hannoversche Beteiligungsgesellschaft Niedersachsen mbH. | Government | 11.8% | 20.0% | Dec 2024 |
Qatar Investment Authority (via Qatar Holding LLC) Qatar’s sovereign wealth fund, through subsidiary Qatar Holding LLC, is a long‑term strategic shareholder in Volkswagen AG with about 10.4% of equity and 17% of voting rights as of Dec. 31, 2024. | Government | 10.4% | 17.0% | Dec 2024 |
Free float & other institutional/retail investors Roughly 45.9% of Volkswagen AG’s equity is widely held by global institutional and retail investors (including asset managers such as BlackRock, Vanguard and others), with free‑float ordinary shares accounting for 9.7% of voting rights as of Dec. 31, 2024. | Other | 45.9% | 9.7% | Dec 2024 |
Porsche SE
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Porsche–Piëch family Ultimate controlling shareholders of Porsche Automobil Holding SE. Members of the Porsche–Piëch family, acting through vehicles such as Familie Porsche Beteiligung GmbH, Ferdinand Porsche Familien‑Privatstiftung and related family companies, hold 100% of Porsche SE’s ordinary shares (ISIN DE000PAH0004), corresponding to approximately 153.125 million of 306.25 million shares (~50% of equity) and 100% of voting rights; the remaining ~50% of equity consists of non‑voting preference shares held in free float. | Family | 50.0% | 100.0% | Mar 2025 |
Public free float (holders of non‑voting preference shares, PAH3) Represents all publicly listed non‑voting preference shares of Porsche SE (ticker PAH3, ISIN DE000PAH0038), which are 100% free float and amount to roughly 153.125 million shares, or ~50% of total share capital. These preference shares carry no voting rights but are entitled to dividends; ownership is widely dispersed among institutional investors, funds and retail shareholders, and disclosed individual holders each own well under 1% of the company (top reported positions are around 0.1–0.15% of share capital). | Other | 50.0% | 0.0% | Dec 2025 |
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