Who Owns Prime Hydration?
Updated onExplore the ownership hierarchy of Prime Hydration. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Prime Hydration
Prime Hydration is a consumer beverage brand co-founded by Logan Paul and KSI that sells flavored sports drinks, energy drinks, and hydration mixes with electrolytes and low sugar.
Starts at $2.19 / bottle
Congo Brands
Congo Brands is a Louisville-based, privately held consumer packaged goods brand incubator and product development company that partners with influencers and entrepreneurs to create and distribute beverage and nutrition brands such as Alani Nu and PRIME.
Prime Hydration
Prime Hydration is a consumer beverage brand co-founded by Logan Paul and KSI that sells flavored sports drinks, energy drinks, and hydration mixes with electrolytes and low sugar.
Starts at $2.19 / bottle
Congo Brands
Congo Brands is a Louisville-based, privately held consumer packaged goods brand incubator and product development company that partners with influencers and entrepreneurs to create and distribute beverage and nutrition brands such as Alani Nu and PRIME.
Major Shareholders
Prime Hydration
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Congo Brands (via Congo LLC) Majority owner of Prime Hydration LLC; multiple 2024–2025 analyses report Congo Brands (founded by Max Clemons and Trey Steiger in Louisville, Kentucky) holds about 60% equity, with the remaining 40% split between Logan Paul and KSI. Ownership details are based on media reports, not SEC filings. | Corporate | 60.0% | 60.0% | Oct 2025 |
Logan Paul American YouTuber and entrepreneur; co-founded Prime Hydration and is widely reported to own roughly 20% of the company alongside KSI, with Congo Brands holding the remaining majority stake. | Founder | 20.0% | 20.0% | Oct 2025 |
Olajide "KSI" Olatunji British YouTuber and musician; co-founded Prime Hydration and is widely reported to own roughly 20% of the company alongside Logan Paul, with Congo Brands retaining majority control. | Founder | 20.0% | 20.0% | Oct 2025 |
Congo Brands
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Max Clemons Co‑founder of Congo Brands and one of two listed members (owners) of Congo Brands Holding Company LLC and Congo Brands LLC in Florida, Washington DC and other state filings. Public profiles (CB Insights, company descriptions) describe Congo Brands as founded and owned/operated by Clemons and Trey Steiger, with no institutional equity owners disclosed. | Individual | — | Mar 2025 |
Trey Steiger Co‑founder of Congo Brands and, together with Max Clemons, a listed member (owner) of Congo Brands Holding Company LLC and Congo Brands LLC in multiple state business registries. External company and brand profiles consistently identify Steiger and Clemons as the entrepreneurs behind and operators of Congo Brands, with no outside private‑equity or venture‑capital shareholders publicly reported (only debt financing is disclosed). | Individual | — | Mar 2025 |
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