Who Owns Dollywood?
Updated onExplore the ownership hierarchy of Dollywood. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Dollywood
Dollywood is a privately owned theme park and resort destination in Pigeon Forge, Tennessee, featuring rides, live entertainment, traditional crafts, and lodging inspired by Dolly Parton and the Great Smoky Mountains.
Starts at $94.99 / ticket
Herschend
Herschend is a privately held American entertainment company that owns and operates family-oriented theme parks, attractions, and other immersive experiences across North America.
Dolly Parton
Dolly Parton is an American singer, songwriter, actress, philanthropist, and businesswoman whose official website showcases her music, career, brands, and charitable work.
Dollywood
Dollywood is a privately owned theme park and resort destination in Pigeon Forge, Tennessee, featuring rides, live entertainment, traditional crafts, and lodging inspired by Dolly Parton and the Great Smoky Mountains.
Starts at $94.99 / ticket
Herschend
Herschend is a privately held American entertainment company that owns and operates family-oriented theme parks, attractions, and other immersive experiences across North America.
Dolly Parton
Dolly Parton is an American singer, songwriter, actress, philanthropist, and businesswoman whose official website showcases her music, career, brands, and charitable work.
Major Shareholders
Dollywood
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Dolly Parton Productions, Inc. Entertainment company controlled by Dolly Parton; public sources state that Dollywood is owned 50% by Dolly Parton Productions and 50% by Herschend in an equal joint venture dating back to 1986, though detailed terms are private. | Corporate | 50.0% | 50.0% | Dec 2025 |
Herschend (Herschend Family Entertainment Corporation) Privately held, family-owned themed attractions company that co-owns roughly 50% of Dollywood and operates the park; Herschend describes itself as the largest family-held themed attractions company. | Corporate | 50.0% | 50.0% | Dec 2025 |
Herschend
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Herschend family (descendants of founders Hugo, Mary, Jack and Pete Herschend) Privately held, described by the company as 100% owned by four generations of the Herschend family, who remain active as owners and set objectives for a majority‑independent board. Family Business Magazine and governance case material report roughly 29 family stockholders/limited partners, with control concentrated in the third generation and much equity passed via trusts to fourth‑ and fifth‑generation relatives through a voting/non‑voting share structure. An Elmwood Management profile notes that about 20+ Herschend family households, representing around 60 family members, collectively own the operating business, Herschend Enterprises. PitchBook and recent transaction disclosures characterize Herschend as privately held and financed through large debt facilities for acquisitions, with no outside institutional or public equity owners disclosed. | Family | 100.0% | — |
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