Who Owns Crush?
Updated onExplore the ownership hierarchy of Crush. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Crush
Crush is a fruit-flavored carbonated soft drink brand, best known for Orange Crush and other caffeine-free soda flavors, owned and marketed by Keurig Dr Pepper.
Dr Pepper
Dr Pepper is a long-standing American carbonated soft drink brand owned by Keurig Dr Pepper, featuring a distinctive blend of 23 flavors and numerous flavor variants.
Dr Pepper Snapple Group
Dr Pepper Snapple Group was an American beverage company that owned, manufactured, and distributed a large portfolio of non-alcoholic soft drinks and other beverages before being merged into Keurig Dr Pepper.
Keurig Dr Pepper
Keurig Dr Pepper is a publicly traded North American beverage and coffeemaker company that manufactures and distributes a broad portfolio of more than 125 hot and cold beverage brands along with Keurig single-serve brewing systems.
Crush
Crush is a fruit-flavored carbonated soft drink brand, best known for Orange Crush and other caffeine-free soda flavors, owned and marketed by Keurig Dr Pepper.
Dr Pepper
Dr Pepper is a long-standing American carbonated soft drink brand owned by Keurig Dr Pepper, featuring a distinctive blend of 23 flavors and numerous flavor variants.
Dr Pepper Snapple Group
Dr Pepper Snapple Group was an American beverage company that owned, manufactured, and distributed a large portfolio of non-alcoholic soft drinks and other beverages before being merged into Keurig Dr Pepper.
Keurig Dr Pepper
Keurig Dr Pepper is a publicly traded North American beverage and coffeemaker company that manufactures and distributes a broad portfolio of more than 125 hot and cold beverage brands along with Keurig single-serve brewing systems.
Major Shareholders
Dr Pepper
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Vanguard Fiduciary Trust Co. (Vanguard Group) Ownership percentages for all listed shareholders are based on MarketScreener’s Keurig Dr Pepper Inc. major shareholder table as of Dec. 19, 2025. Other significant shareholders not in the top five include JAB BevCo B.V. (JAB Holding Company), which holds roughly 4.4% of KDP following its May 1, 2025 secondary offering and related Schedule 13D/A filing. | Institutional | 11.7% | 11.7% | Dec 2025 |
Capital Research & Management Co. (World Investors) | Institutional | 8.4% | 8.4% | Dec 2025 |
Fidelity Management & Research Co. LLC (FMR) | Institutional | 7.6% | 7.6% | Dec 2025 |
BlackRock Advisors LLC | Institutional | 5.9% | 5.9% | Dec 2025 |
State Street Corporation | Institutional | 4.8% | 4.8% | Dec 2025 |
Dr Pepper Snapple Group
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
The Vanguard Group, Inc. (via Vanguard Fiduciary Trust Co.) Largest institutional shareholder of Keurig Dr Pepper Inc. (the current name of the former Dr Pepper Snapple Group, Inc.), based on late‑2025 shareholding data. | Institutional | 11.7% | 11.7% | — |
Capital Research & Management Company (World Investors) Major active manager holding roughly 8.4% of KDP common stock per MarketScreener’s 2025 ownership table. | Institutional | 8.4% | 8.4% | — |
Fidelity Management & Research Company LLC (FMR LLC) Large mutual fund complex holding about 7.6% of Keurig Dr Pepper Inc. shares as of late 2025. | Institutional | 7.6% | 7.6% | — |
BlackRock Advisors LLC BlackRock group entities collectively hold just under 6% of KDP’s outstanding common stock. | Institutional | 5.9% | 5.9% | — |
State Street Corporation State Street (including SSGA) owns approximately 4.8% of Keurig Dr Pepper Inc. according to 2025 institutional ownership data. | Institutional | 4.8% | 4.8% | — |
Harris Associates L.P. Value‑oriented investment manager holding about 4.6% of KDP common stock as one of its significant positions. | Institutional | 4.6% | 4.6% | — |
Maple Holdings B.V. / JAB BevCo B.V. (JAB Holding Company group) JAB’s beverage investment vehicles collectively beneficially owned about 59.1 million KDP shares (~4.4% of outstanding) as of May 1, 2025, per Schedule 13D/A; this aligns with MarketScreener’s 2025 figure for Maple Holdings B.V. | Corporate | 4.4% | 4.4% | May 2025 |
JPMorgan Investment Management, Inc. Holds just over 4.2% of Keurig Dr Pepper Inc. shares through various JPMorgan‑managed funds as of late 2025. | Institutional | 4.2% | 4.2% | — |
Keurig Dr Pepper
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Vanguard Group, Inc. Largest institutional shareholder; 159,420,360 shares (~11.73% of outstanding) held across Vanguard-managed funds, based on 13F filings and ownership summaries as of Sept. 30, 2025. | Institutional | 11.7% | Sep 2025 |
Capital World Investors (Capital Research & Management Company) Capital World Investors, part of Capital Research & Management Company, holds roughly 114.8 million shares (~8.45%) of KDP, making it one of the largest active shareholders as of the Sept. 30, 2025 reporting date. | Institutional | 8.4% | Sep 2025 |
BlackRock, Inc. BlackRock and its affiliates report beneficial ownership of about 108.9 million KDP shares (roughly 8.0% of shares outstanding) in third‑quarter 2025 filings and ownership summaries. | Institutional | 8.0% | Sep 2025 |
FMR LLC (Fidelity Investments) FMR LLC, the parent of Fidelity Investments, holds approximately 103.4 million KDP shares (~7.6%) according to 13F filings and institutional ownership data as of Sept. 30, 2025. | Institutional | 7.6% | Sep 2025 |
JAB BevCo B.V. (JAB Holding Company group) JAB BevCo B.V., an investment vehicle of JAB Holding Company and former controlling shareholder of Keurig Dr Pepper, reported beneficial ownership of 59,113,479 shares (~4.4% of outstanding) following a May 1, 2025 secondary offering, as disclosed in its amended Schedule 13D and company press releases. | Corporate | 4.4% | May 2025 |
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