Who Owns Crumbl Cookies?
Updated onExplore the ownership hierarchy of Crumbl Cookies. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Crumbl Cookies
Crumbl Cookies is a privately held American dessert franchise chain that operates over 1,000 bakeries in the U.S. and Canada, specializing in large gourmet cookies with a rotating weekly menu and signature pink-box packaging.
Starts at $3.98 / cookie
Crumbl Cookies appears to be independent with no known parent company.
Crumbl Cookies
Crumbl Cookies is a privately held American dessert franchise chain that operates over 1,000 bakeries in the U.S. and Canada, specializing in large gourmet cookies with a rotating weekly menu and signature pink-box packaging.
Starts at $3.98 / cookie
Crumbl Cookies appears to be independent with no known parent company.
Major Shareholders
Crumbl Cookies
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Jason McGowan Co‑founder and CEO of Crumbl; Forbes reported he owned more than 50% of the company as of early 2025, and later coverage indicates he continues as a controlling shareholder alongside co‑founder Sawyer Hemsley even after the 2025 preferred‑equity deal with TSG Consumer Partners. | Founder | — | Sep 2025 |
Sawyer Hemsley Co‑founder and Chief Branding/Brand Officer; Forbes reported he owns most of the remaining common equity not held by Jason McGowan, and together the founders remain majority owners of the privately held company following the 2025 financing. | Founder | — | Sep 2025 |
TSG Consumer Partners Private‑equity firm that acquired a minority stake in Crumbl in May 2025 via a preferred‑equity investment, providing growth capital while founders retained majority control. | Institutional | — | May 2025 |
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