Who Owns Rumble Inc.?
Updated onExplore the ownership hierarchy of Rumble Inc.. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Rumble Inc.
Rumble Inc. is a publicly traded online video-sharing and cloud services company that operates the Rumble video platform, Locals, Rumble Cloud, and related creator monetization and advertising tools.
Starts at $0
Rumble Inc. appears to be independent with no known parent company.
Rumble Inc.
Rumble Inc. is a publicly traded online video-sharing and cloud services company that operates the Rumble video platform, Locals, Rumble Cloud, and related creator monetization and advertising tools.
Starts at $0
Rumble Inc. appears to be independent with no known parent company.
Major Shareholders
Rumble Inc.
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Christopher Pavlovski Founder, CEO and chairman of Rumble Inc. Rumble’s proxy materials for its 2023 annual meeting reported that, as of April 21, 2023, Pavlovski beneficially owned 140,182,173 shares of Class A common stock, representing approximately 44.6% of that class, with all such shares subject to lock-up or vesting conditions. Later Rumble filings (a January 7, 2025 preliminary information statement) describe him as the “Majority Stockholder,” indicating he continued to hold a majority of the company’s outstanding voting capital stock as of December 20, 2024, though his exact current economic percentage may have changed due to subsequent share issuances and transactions. | Founder | 44.6% | Apr 2023 |
Tether Holdings, S.A. de C.V. (together with Tether Investments, S.A. de C.V.) El Salvador–based corporate parent of the Tether group. A Schedule 13D filed February 7, 2025 disclosed beneficial ownership of 103,333,333 Rumble Class A shares, or about 32.6% of the outstanding class. An amended Schedule 13D filed November 12, 2025 reported the same share count but a reduced percentage of approximately 30.5%, reflecting an increase in Rumble’s total shares outstanding. Subsequent Form 4 filings and market commentary in November 2025 indicate that Tether-affiliated entities purchased additional shares, bringing their holdings to roughly 104.4 million shares; however, the precise percentage after later share issuances (including those related to strategic transactions) is not yet clearly stated in SEC percentage terms. | Corporate | 30.5% | Nov 2025 |
CFAC Holdings VI LLC Sponsor entity of CF Acquisition Corp. VI, the SPAC that took Rumble public. It is listed as a significant selling securityholder in Rumble’s post‑effective amendment to its S‑1 shelf registration. Aggregated ownership data based on recent SEC filings indicate CFAC Holdings VI LLC holds approximately 11.2 million RUM shares, corresponding to about 2.6% of Rumble’s equity. | Corporate | 2.6% | — |
The Vanguard Group, Inc. Large U.S. asset manager and index fund provider. Recent institutional-ownership compilations based on Form 13F filings identify Vanguard as one of Rumble’s largest institutional shareholders, with an estimated 8.93 million RUM shares, or about 2.05% of the company. | Institutional | 2.0% | — |
BlackRock, Inc. Global asset manager whose ETFs and index funds hold Rumble shares. Recent ownership summaries derived from SEC filings show BlackRock holding roughly 7.72 million RUM shares, representing about 1.78% of the company’s equity. | Institutional | 1.8% | — |
Cantor Fitzgerald, L.P. Financial services firm with long‑standing involvement in Rumble’s financing. Institutional-ownership data show Cantor Fitzgerald holding approximately 7.37 million RUM shares, or about 1.7% of outstanding shares, making it one of the larger institutional investors after Tether and the founder group. | Institutional | 1.7% | — |
Robert Arsov Individual investor and Rumble director. Recent ownership tables based on SEC filings show Arsov beneficially owning about 5.15 million RUM shares, corresponding to roughly 1.18% of the company’s equity. | Individual | 1.2% | — |
State Street Corporation Custodian bank and asset manager whose index products hold Rumble shares. Aggregated 13F data indicate State Street holds around 3.19 million RUM shares, or approximately 0.73% of the company, placing it among the notable though smaller institutional holders. | Institutional | 0.7% | — |
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