Who Owns Congo Brands?
Updated onExplore the ownership hierarchy of Congo Brands. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Congo Brands
Congo Brands is a Louisville-based, privately held consumer packaged goods brand incubator and product development company that partners with influencers and entrepreneurs to create and distribute beverage and nutrition brands such as Alani Nu and PRIME.
Congo Brands appears to be independent with no known parent company.
Congo Brands
Congo Brands is a Louisville-based, privately held consumer packaged goods brand incubator and product development company that partners with influencers and entrepreneurs to create and distribute beverage and nutrition brands such as Alani Nu and PRIME.
Congo Brands appears to be independent with no known parent company.
Major Shareholders
Congo Brands
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Max Clemons Co‑founder of Congo Brands and one of two listed members (owners) of Congo Brands Holding Company LLC and Congo Brands LLC in Florida, Washington DC and other state filings. Public profiles (CB Insights, company descriptions) describe Congo Brands as founded and owned/operated by Clemons and Trey Steiger, with no institutional equity owners disclosed. | Individual | — | Mar 2025 |
Trey Steiger Co‑founder of Congo Brands and, together with Max Clemons, a listed member (owner) of Congo Brands Holding Company LLC and Congo Brands LLC in multiple state business registries. External company and brand profiles consistently identify Steiger and Clemons as the entrepreneurs behind and operators of Congo Brands, with no outside private‑equity or venture‑capital shareholders publicly reported (only debt financing is disclosed). | Individual | — | Mar 2025 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months