Who Owns Cheetos?
Updated onExplore the ownership hierarchy of Cheetos. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Cheetos
Cheetos is a brand of cheese-flavored corn puff snacks introduced in 1948 and produced by Frito-Lay, a division of PepsiCo (NASDAQ: PEP).
Frito-Lay
Frito-Lay is an American snack food company and PepsiCo subsidiary that manufactures, markets, and sells brands like Lay’s, Doritos, Cheetos, and Fritos worldwide.
PepsiCo
PepsiCo is an American multinational food and beverage corporation that owns a broad portfolio of snack and drink brands including Pepsi, Frito-Lay, Gatorade, and Quaker Oats.
Cheetos
Cheetos is a brand of cheese-flavored corn puff snacks introduced in 1948 and produced by Frito-Lay, a division of PepsiCo (NASDAQ: PEP).
Frito-Lay
Frito-Lay is an American snack food company and PepsiCo subsidiary that manufactures, markets, and sells brands like Lay’s, Doritos, Cheetos, and Fritos worldwide.
PepsiCo
PepsiCo is an American multinational food and beverage corporation that owns a broad portfolio of snack and drink brands including Pepsi, Frito-Lay, Gatorade, and Quaker Oats.
Major Shareholders
PepsiCo
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
The Vanguard Group, Inc. Largest institutional shareholder; holds PepsiCo shares across multiple index and mutual funds on behalf of clients. | Institutional | 9.9% | Sep 2025 |
BlackRock, Inc. Second‑largest institutional owner; stake held through various BlackRock-managed funds and ETFs. | Institutional | 8.4% | Sep 2025 |
State Street Global Advisors, Inc. Major index-fund manager subsidiary of State Street Corporation; holds shares via index and ETF products. | Institutional | 4.3% | Sep 2025 |
Geode Capital Management, LLC Institutional asset manager that sub-advises index funds (notably for Fidelity); significant passive stake. | Institutional | 2.4% | Sep 2025 |
Charles Schwab Investment Management, Inc. Asset management arm of Charles Schwab; owns PepsiCo primarily through Schwab index and dividend equity funds. | Institutional | 2.0% | Sep 2025 |
JP Morgan Asset Management Global asset manager within JPMorgan Chase group; holds position through actively managed and index funds. | Institutional | 1.4% | Sep 2025 |
UBS Asset Management AG Asset management division of UBS Group; holds PepsiCo shares in global equity and index strategies. | Institutional | 1.3% | Sep 2025 |
Norges Bank Investment Management Manager of Norway’s sovereign wealth fund (Government Pension Fund Global); long-term government-related investor. | Government | 1.3% | Jun 2025 |
Morgan Stanley Represents holdings across Morgan Stanley’s asset management products and client accounts. | Institutional | 1.1% | Sep 2025 |
Northern Trust Global Investments Asset management arm of Northern Trust; stake held via index and institutional mandates. | Institutional | 1.1% | Sep 2025 |
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