Who Owns Call of Duty?
Updated onExplore the ownership hierarchy of Call of Duty. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Call of Duty
Call of Duty is a best‑selling first-person shooter video game franchise from Activision, spanning premium and free-to-play titles across console, PC, and mobile platforms.
Starts at $0
Activision
Activision is an American video game publisher and developer, founded in 1979 and now a subsidiary of Microsoft through Activision Blizzard, best known for blockbuster franchises such as Call of Duty and Crash Bandicoot.
Activision Blizzard is a major American video game publisher and developer—home to franchises such as Call of Duty, Warcraft, Diablo, Overwatch and Candy Crush—and (as of October 13, 2023) operates under Microsoft Gaming.
Microsoft
Microsoft Corporation is a multinational technology company that develops, licenses, and supports software, services, devices, and cloud-based platforms for consumers and enterprises.
Call of Duty
Call of Duty is a best‑selling first-person shooter video game franchise from Activision, spanning premium and free-to-play titles across console, PC, and mobile platforms.
Starts at $0
Activision
Activision is an American video game publisher and developer, founded in 1979 and now a subsidiary of Microsoft through Activision Blizzard, best known for blockbuster franchises such as Call of Duty and Crash Bandicoot.
Activision Blizzard is a major American video game publisher and developer—home to franchises such as Call of Duty, Warcraft, Diablo, Overwatch and Candy Crush—and (as of October 13, 2023) operates under Microsoft Gaming.
Microsoft
Microsoft Corporation is a multinational technology company that develops, licenses, and supports software, services, devices, and cloud-based platforms for consumers and enterprises.
Major Shareholders
Microsoft
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
The Vanguard Group, Inc. Approx. 701.99M MSFT shares (~9.44% of outstanding) held across Vanguard index and mutual funds as of Sept 30 2025. | Institutional | 9.4% | 9.4% | Sep 2025 |
BlackRock Inc. BlackRock and affiliates hold about 591.86M Microsoft shares (~7.96%) via iShares ETFs and other funds as of Sept 30 2025. | Institutional | 8.0% | 8.0% | Sep 2025 |
Steve Ballmer Former Microsoft CEO and largest individual shareholder; estimated to own ~333M MSFT shares (~4.48% of the company) as of late 2025. | Individual | 4.5% | 4.5% | Nov 2025 |
State Street Corporation State Street Global Advisors and related entities own ~299.76M Microsoft shares (~4.03% of outstanding) as of Sept 30 2025. | Institutional | 4.0% | 4.0% | Sep 2025 |
FMR LLC (Fidelity) FMR LLC (Fidelity Investments) manages about 210.49M Microsoft shares (~2.83% stake) through its mutual funds as of Sept 30 2025. | Institutional | 2.8% | 2.8% | Sep 2025 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months

