Who Owns Call of Duty? | ChampSignal
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Who Owns Call of Duty?

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Explore the ownership hierarchy of Call of Duty. See parent companies, holding structures, and ultimate controllers.

Ownership Chain

Image associated with Call of Duty

Call of Duty

Best for consumers
Est. 2003   •  1k+ employees   •  Public (NASDAQ:MSFT)

Call of Duty is a best‑selling first-person shooter video game franchise from Activision, spanning premium and free-to-play titles across console, PC, and mobile platforms.

Starts at $0

Owned by
Image associated with Activision

Activision

Best for consumers
Est. 1979   •  1k+ employees   •  Public (NASDAQ:MSFT)

Activision is an American video game publisher and developer, founded in 1979 and now a subsidiary of Microsoft through Activision Blizzard, best known for blockbuster franchises such as Call of Duty and Crash Bandicoot.

Owned by
Image associated with Activision Blizzard

Activision Blizzard is a major American video game publisher and developer—home to franchises such as Call of Duty, Warcraft, Diablo, Overwatch and Candy Crush—and (as of October 13, 2023) operates under Microsoft Gaming.

Owned by
Image associated with Microsoft

Microsoft

Best for enterprises
Est. 1975   •  1k+ employees   •  Public (NASDAQ:MSFT)

Microsoft Corporation is a multinational technology company that develops, licenses, and supports software, services, devices, and cloud-based platforms for consumers and enterprises.

Major Shareholders

Microsoft

Major Shareholders

NameTypeOwnershipVotingAs of
The Vanguard Group, Inc. Approx. 701.99M MSFT shares (~9.44% of outstanding) held across Vanguard index and mutual funds as of Sept 30 2025.
Institutional9.4%9.4%Sep 2025
BlackRock Inc. BlackRock and affiliates hold about 591.86M Microsoft shares (~7.96%) via iShares ETFs and other funds as of Sept 30 2025.
Institutional8.0%8.0%Sep 2025
Steve Ballmer Former Microsoft CEO and largest individual shareholder; estimated to own ~333M MSFT shares (~4.48% of the company) as of late 2025.
Individual4.5%4.5%Nov 2025
State Street Corporation State Street Global Advisors and related entities own ~299.76M Microsoft shares (~4.03% of outstanding) as of Sept 30 2025.
Institutional4.0%4.0%Sep 2025
FMR LLC (Fidelity) FMR LLC (Fidelity Investments) manages about 210.49M Microsoft shares (~2.83% stake) through its mutual funds as of Sept 30 2025.
Institutional2.8%2.8%Sep 2025

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