Who Owns Bowflex?
Updated onExplore the ownership hierarchy of Bowflex. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Bowflex is a consumer fitness brand that designs and sells home exercise equipment — adjustable dumbbells, home gyms, treadmills, bikes, ellipticals and accessories — and supports connected workouts via the JRNY digital platform.
Starts at $19.99
Johnson Fitness & Wellness
Johnson Fitness & Wellness is the direct-to-consumer retail division of Johnson Health Tech, operating hundreds of specialty stores worldwide that sell home and commercial fitness and wellness equipment such as treadmills, ellipticals, strength machines, massage chairs, and accessories.
Johnson Health Tech
Johnson Health Tech is a Taiwan-based multinational manufacturer of fitness and wellness equipment, owning brands such as Matrix, Horizon, Vision, and Johnson Fitness & Wellness to serve commercial and home markets worldwide.
Bowflex is a consumer fitness brand that designs and sells home exercise equipment — adjustable dumbbells, home gyms, treadmills, bikes, ellipticals and accessories — and supports connected workouts via the JRNY digital platform.
Starts at $19.99
Johnson Fitness & Wellness
Johnson Fitness & Wellness is the direct-to-consumer retail division of Johnson Health Tech, operating hundreds of specialty stores worldwide that sell home and commercial fitness and wellness equipment such as treadmills, ellipticals, strength machines, massage chairs, and accessories.
Johnson Health Tech
Johnson Health Tech is a Taiwan-based multinational manufacturer of fitness and wellness equipment, owning brands such as Matrix, Horizon, Vision, and Johnson Fitness & Wellness to serve commercial and home markets worldwide.
Major Shareholders
Bowflex
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Johnson Health Tech Retail, Inc. U.S.-based retail subsidiary of Johnson Health Tech Co., Ltd. (TWSE:1736). It purchased substantially all assets of BowFlex Inc.—including the Bowflex, Schwinn and JRNY brands and related inventory—out of Chapter 11 bankruptcy for about $37.5 million. The sale was approved by the U.S. Bankruptcy Court on April 15, 2024 and closed on April 22, 2024. Bowflex is now a brand within Johnson Health Tech’s portfolio and is no longer a standalone public company. | Corporate | 100.0% | 100.0% | Apr 2024 |
Johnson Health Tech Co., Ltd. ("Johnson Health Tech" or "JHT") Taiwan-based fitness equipment manufacturer listed on the Taiwan Stock Exchange under ticker 1736. It is the ultimate corporate parent of Bowflex via its ownership of Johnson Health Tech Retail, Inc. JHT’s brands include Matrix and Vision for commercial markets and Bowflex, Horizon and Schwinn for home use. Ownership of Bowflex is therefore obtained indirectly by holding shares of JHT. As of 2024–2025, insider shareholders (primarily the Luo family) collectively hold about 70%+ of JHT, with the general public owning around 20% and institutions roughly 5%. | Corporate | — | — | Dec 2025 |
Guang Ting Luo Largest individual shareholder of Johnson Health Tech Co., Ltd., holding about 31.4% of JHT’s outstanding shares as of mid‑January 2025. Through this stake in JHT—the ultimate parent of Johnson Health Tech Retail, Inc.—Guang Ting Luo is the primary ultimate beneficial owner of the Bowflex brand. | Individual | — | — | Jan 2025 |
Kun Quan Luo Second‑largest individual shareholder of Johnson Health Tech Co., Ltd., with roughly 20.2% of JHT’s shares as of January 2025. This indirect stake in Bowflex comes via JHT’s ownership of Johnson Health Tech Retail, Inc. | Individual | — | — | Jan 2025 |
Ya Fang Luo Significant individual shareholder of Johnson Health Tech Co., Ltd., with approximately 5.7% of JHT’s outstanding shares as of January 2025, and thus an indirect minority owner of Bowflex through the parent company. | Individual | — | — | Jan 2025 |
Bi Fang Luo Holds about 5.0% of Johnson Health Tech Co., Ltd. as of January 2025, making Bi Fang Luo one of the larger individual owners of JHT and an indirect minority owner of Bowflex. | Individual | — | — | Jan 2025 |
Cai Yao Lin Owns roughly 4.4% of Johnson Health Tech Co., Ltd. as of January 2025, representing an additional significant individual stake in the ultimate parent of Bowflex. | Individual | — | — | Jan 2025 |
Yue Xin He Holds about 4.2% of Johnson Health Tech Co., Ltd. as of January 2025, and therefore has an indirect minority ownership interest in Bowflex via JHT’s control of Johnson Health Tech Retail, Inc. | Individual | — | — | Jan 2025 |
Johnson Fitness & Wellness
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Lo Kuang-Ting (羅光廷) Group CEO and director; identified in Taiwanese filings and ownership analyses as Johnson Health Tech’s largest individual shareholder. Johnson Fitness & Wellness operates as the retail division of this listed parent company. | Individual | 28.4% | 28.4% | — |
Lo Kun-Chuan (羅崑泉) Founder and chairman of Johnson Health Tech; long‑term controlling shareholder and co‑founder of the group in 1975. | Founder | 20.2% | 20.2% | — |
Lo Ya-Fang (羅雅芳) Board director and member of the founding Lo family; among the largest individual shareholders based on disclosed director holdings. | Individual | 5.7% | 5.7% | — |
Lo Bi-Fang (羅碧芳) Lo family board member with a significant personal stake disclosed in Taiwanese director shareholding reports. | Individual | 4.9% | 4.9% | — |
Lin Tsai-Yao (林采瑤) Board director holding a substantial block of shares as reported in local corporate registries and shareholder disclosures. | Individual | 4.4% | 4.4% | — |
Ho Yueh-Hsin (何月欣) Co‑founder and vice chair of Johnson Health Tech; retains a meaningful equity position alongside other Lo family insiders. | Founder | 4.2% | 4.2% | — |
Public Service Pension Fund (Taiwan) Taiwan’s Public Service Pension Fund is one of the largest institutional shareholders, holding about 2.5% of Johnson Health Tech shares as of April 28, 2025. | Government | 2.5% | 2.5% | Apr 2025 |
New Labor Pension Scheme (Taiwan) Taiwan’s government‑run New Labor Pension Scheme held just over 2% of outstanding shares as of April 28, 2025. | Government | 2.2% | 2.2% | Apr 2025 |
Qiaoda Investment Co., Ltd. Local corporate investor disclosed as a major shareholder with roughly 1.5% ownership in Johnson Health Tech. | Corporate | 1.5% | 1.5% | Apr 2024 |
Allianz Asset Management GmbH Global asset manager Allianz, via Allianz Asset Management GmbH, reported holding around 1.4% of Johnson Health Tech shares as of March 31, 2025. | Institutional | 1.4% | 1.4% | Mar 2025 |
The Vanguard Group, Inc. US‑based Vanguard is a notable foreign institutional holder with just over 1% of Johnson Health Tech’s shares in late 2025. | Institutional | 1.1% | 1.1% | Oct 2025 |
Qiao Lian Investment Utilities Company Limited Corporate investor identified among the top shareholders with about a 1% stake in Johnson Health Tech. | Corporate | 1.0% | 1.0% | Apr 2024 |
Johnson Health Tech
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Kuang Ting Lo (Jason Lo, 羅光廷) Group CEO, general manager and director of Johnson Health Tech; eldest son of founder Peter Lo. Percentage based on Taiwan MOPS director shareholding data for Nov 2025 (86,087,000 shares, 28.37%). | Family | 28.4% | 28.4% | Nov 2025 |
Kun Quan Lo (Peter Lo, 羅崑泉) Company founder and chairman of the board. Holds 61,230,000 shares (20.18%) per Taiwan MOPS director shareholding data for Nov 2025. | Founder | 20.2% | 20.2% | Nov 2025 |
Ya Fang Lo (羅雅芳) Director and senior executive; daughter of founders Peter Lo and Cindy Ho. Holds 17,242,000 shares (5.68%) per Nov 2025 Taiwan MOPS filing. | Family | 5.7% | 5.7% | Nov 2025 |
Bi Fang Lo (羅碧芳) Member of the founding Lo family and company director. Holds 14,936,000 shares (4.92%) per Nov 2025 Taiwan MOPS director shareholding data. | Family | 4.9% | 4.9% | Nov 2025 |
Tsai Yao Lin (林采瑤) Director and senior manager of Johnson Health Tech. Holds 13,464,000 shares (4.44%) per Nov 2025 Taiwan MOPS filing on directors’ shareholdings. | Individual | 4.4% | 4.4% | Nov 2025 |
Yue Xin He (Cindy Ho, 何月欣) Co‑founder and vice chairwoman; spouse of founder Peter Lo. Holds 12,776,000 shares (4.21%) per Nov 2025 Taiwan MOPS director shareholding report. | Founder | 4.2% | 4.2% | Nov 2025 |
Public Service Pension Fund (Taiwan) Taiwan government public service pension fund; disclosed as holding about 7.69 million shares (~2.53% of outstanding) in an April 28, 2025 institutional holder report. | Government | 2.5% | 2.5% | Apr 2025 |
New Labor Pension Scheme (Taiwan) Taiwan government labor pension fund; reported holding approximately 6.68 million shares (~2.20%) as of April 28, 2025. | Government | 2.2% | 2.2% | Apr 2025 |
Allianz Global Investors Taiwan Ltd. Asset manager for various mutual funds; FactSet/FT shareholder data show it holding about 5.63 million shares (~1.86%) as of Sept. 30, 2025. | Institutional | 1.9% | 1.9% | Sep 2025 |
Qiaoda Investment Co., Ltd. Taiwan private investment company and long‑term shareholder; institutional ownership data list it with about 4.55 million shares (~1.50%) as of April 28, 2024. Likely affiliated with the founding family. | Corporate | 1.5% | 1.5% | Apr 2024 |
The Vanguard Group, Inc. Large global index-fund manager; FactSet/FT data show Vanguard holding roughly 3.16 million shares (~1.0–1.1%) as of Dec. 3, 2025, primarily via index and ETF products. | Institutional | 1.0% | 1.0% | Dec 2025 |
Qiao Lian Investment Utilities Company Limited Private investment company reported as holding about 3.09 million shares (~1.02%) in institutional holder filings dated April 28, 2024; appears to be a strategic or family‑related investor. | Corporate | 1.0% | 1.0% | Apr 2024 |
Norges Bank Investment Management Manager of Norway’s sovereign wealth fund; disclosed as owning about 1.64 million shares (~0.54%) as of June 30, 2025 in international shareholder records. | Government | 0.5% | 0.5% | Jun 2025 |
Dimensional Fund Advisors LP US‑based quantitative asset manager; FT/FactSet data list Dimensional funds collectively holding about 1.24 million shares (~0.4%) as of Dec. 4, 2025. | Institutional | 0.4% | 0.4% | Dec 2025 |
BlackRock group (incl. BlackRock Fund Advisors & related entities) BlackRock-managed index and active funds (e.g., BlackRock Fund Advisors, BlackRock Advisors UK) together hold just over 1.5 million shares (aggregating several reported positions, totaling roughly 0.5% of outstanding shares) in late 2025. | Institutional | 0.5% | 0.5% | Dec 2025 |
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