Who Owns Booking Holdings?
Updated onExplore the ownership hierarchy of Booking Holdings. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Booking Holdings
Booking Holdings is a public American travel technology company that owns and operates major online travel agencies and metasearch brands including Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable.
Booking Holdings appears to be independent with no known parent company.
Booking Holdings
Booking Holdings is a public American travel technology company that owns and operates major online travel agencies and metasearch brands including Booking.com, Priceline, Agoda, Kayak, Rentalcars.com, and OpenTable.
Booking Holdings appears to be independent with no known parent company.
Major Shareholders
Booking Holdings
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Vanguard Group Inc. Approximate percentage of Booking Holdings Inc. common stock held via Vanguard-managed funds, based on publicly reported institutional holdings data as of September 30, 2025. | Institutional | 9.2% | Sep 2025 |
BlackRock Inc. Approximate percentage of outstanding common shares held through BlackRock-managed funds and accounts as of September 30, 2025. | Institutional | 8.7% | Sep 2025 |
JPMorgan Chase & Co. Approximate stake in Booking Holdings Inc. common stock reported across JPMorgan investment management entities as of September 30, 2025. | Institutional | 7.2% | Sep 2025 |
State Street Corporation Estimated percentage of outstanding Booking Holdings Inc. common shares held by State Street’s asset management entities as of September 30, 2025. | Institutional | 4.4% | Sep 2025 |
Geode Capital Management, LLC Approximate beneficial ownership of Booking Holdings Inc. common stock reported by Geode Capital Management as of September 30, 2025. | Institutional | 2.7% | Sep 2025 |
Price (T. Rowe) Associates Inc. Estimated percentage of outstanding common shares of Booking Holdings Inc. held by T. Rowe Price investment vehicles as of September 30, 2025. | Institutional | 2.6% | Sep 2025 |
Capital World Investors Approximate portion of Booking Holdings Inc. common stock reported as beneficially owned by Capital World Investors as of September 30, 2025. | Institutional | 2.5% | Sep 2025 |
FMR LLC Estimated stake in Booking Holdings Inc. common stock held through Fidelity (FMR LLC) managed funds as of September 30, 2025. | Institutional | 2.3% | Sep 2025 |
Morgan Stanley Approximate percentage of outstanding Booking Holdings Inc. common shares reported by Morgan Stanley investment management entities as of September 30, 2025. | Institutional | 2.1% | Sep 2025 |
Dodge & Cox Approximate portion of Booking Holdings Inc. common stock held by Dodge & Cox funds and accounts as of September 30, 2025. | Institutional | 2.1% | Sep 2025 |
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