Who Owns Black Rifle Coffee Company?
Updated onExplore the ownership hierarchy of Black Rifle Coffee Company. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Black Rifle Coffee Company
Black Rifle Coffee Company is a U.S.-based, veteran-founded coffee and lifestyle brand that sells premium coffee, ready-to-drink beverages, apparel, and gear while supporting military, veterans, and first responders.
Starts at $3.99 / sticker
Black Rifle Coffee Company appears to be independent with no known parent company.
Black Rifle Coffee Company
Black Rifle Coffee Company is a U.S.-based, veteran-founded coffee and lifestyle brand that sells premium coffee, ready-to-drink beverages, apparel, and gear while supporting military, veterans, and first responders.
Starts at $3.99 / sticker
Black Rifle Coffee Company appears to be independent with no known parent company.
Major Shareholders
Black Rifle Coffee Company
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Evan Hafer Founder and Executive Chairman. A Schedule 13G/A filed Nov 14, 2024 reports Hafer beneficially owning about 133.8 million Class A equivalent shares, or 67.91% of the adjusted Class A share base. This includes shares held via EKNRH Holdings LLC and substantial additional shares over which he holds voting proxies; the dual‑class structure means this percentage reflects beneficial control and may exceed his pure economic stake. | Founder | 67.9% | Sep 2024 |
Mathew (Mat) Best Co‑founder and Chief Branding Officer. A Schedule 13G for year‑end 2022 shows Best with 29,176,726 Class B shares exchangeable into the same number of Class A shares, then representing 34.85% on that filing’s adjusted base. More recent ownership aggregators built from SEC filings still show him holding about 29.2 million shares, which corresponds to roughly 11.7% of the company using the current ~248.5 million total share count; actual voting power differs because of dual‑class and proxy arrangements. | Founder | 11.7% | — |
Engaged Capital LLC and affiliates (incl. Engaged Capital Flagship Master Fund, LP and Glenn W. Welling) Activist investment firm that led the SPAC sponsor group. An amended Schedule 13D filed Aug 9, 2024 showed the Engaged Capital group (including founder Glenn W. Welling) beneficially owning about 13.4 million shares, or roughly 19% of the adjusted Class A base at that time. More recent 2025 ownership summaries that consolidate updated 13D/13G and 13F data indicate Engaged Capital still holds on the order of 13.9 million shares, equating to about 5.6% of BRCC’s total common equity; percentages are approximate and affected by changes in outstanding shares and the dual‑class structure. | Institutional | 5.6% | — |
John Miller (and managed investment entities) Investor acting as manager of several investment entities. A Schedule 13G filed in August 2025 reports Miller, through entities he manages, beneficially owning 8,303,636 shares (about 4.35 million Class A shares plus 3.95 million Class B shares that are exchangeable one‑for‑one into Class A), representing 7.05% of BRCC’s adjusted Class A share base as calculated using share counts disclosed in the company’s July 28, 2025 Form 10‑Q; due to the large number of outstanding Class B shares, this percentage does not directly equal his voting power over the entire capital structure. | Individual | 7.0% | Jun 2025 |
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