Who Owns Baidu, Inc.?
Updated onExplore the ownership hierarchy of Baidu, Inc.. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Baidu, Inc. is a Chinese multinational technology company that operates China's leading search engine and provides a broad portfolio of services including AI products and models, cloud computing, autonomous-driving (Apollo), mapping, and online media.
Baidu, Inc. appears to be independent with no known parent company.
Baidu, Inc. is a Chinese multinational technology company that operates China's leading search engine and provides a broad portfolio of services including AI products and models, cloud computing, autonomous-driving (Apollo), mapping, and online media.
Baidu, Inc. appears to be independent with no known parent company.
Major Shareholders
Baidu, Inc.
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Yanhong (Robin) Li (via Handsome Reward Limited and personal holdings) Co‑founder, chairman and CEO of Baidu, and its controlling shareholder. A Schedule 13G/A filed in August 2025 reports that Mr. Li beneficially owns about 521.4 million ordinary shares, or 19.2% of Baidu’s outstanding shares, and controls roughly 60.2% of total voting power through super‑voting Class B shares and irrevocable voting proxies over certain employee‑held ADSs. Handsome Reward Limited, a British Virgin Islands company wholly owned and controlled by Mr. Li, is disclosed in SEC HFCAA-related filings as his main holding vehicle and as a 5%+ shareholder in its own right. | Founder | 19.2% | 60.2% | Jun 2025 |
BlackRock, Inc. Global asset manager and Baidu’s largest passive institutional investor. S&P Global data as aggregated by Simply Wall St (shareholder table updated December 2025) shows BlackRock holding about 15.0 million Baidu shares, or roughly 4.37% of the company, making it the second‑largest disclosed shareholder after Robin Li. An earlier Schedule 13G/A filed on February 1, 2024 reported that BlackRock owned about 128.6 million Baidu ordinary shares (around 5.7% of the company) as of year‑end 2023, indicating the position has likely been reduced since then. | Institutional | 4.4% | — | Dec 2024 |
PRIMECAP Management Company Active U.S. investment manager and one of Baidu’s largest long‑only institutional holders. Simply Wall St’s ownership breakdown shows PRIMECAP with approximately 12.1 million Baidu shares, or about 3.52% of shares outstanding. A November 2025 MarketBeat summary of Q2 2025 13F filings similarly notes that PRIMECAP held roughly 12.1 million shares, described as about 3.5% of Baidu’s equity, confirming its status as a top institutional shareholder. | Institutional | 3.5% | — | Jun 2025 |
The Vanguard Group, Inc. Large index‑fund manager and core Baidu shareholder. S&P Global/Simply Wall St data (updated December 2025) lists The Vanguard Group with roughly 11.7 million Baidu shares, corresponding to about 3.41% of the company, placing it just behind PRIMECAP among institutional investors. | Institutional | 3.4% | — | Dec 2024 |
Dodge & Cox Value‑oriented U.S. asset manager whose international and global equity funds hold Baidu shares. The latest S&P Global/Simply Wall St shareholder table attributes approximately 4.4 million Baidu shares to Dodge & Cox, equal to about 1.28% of shares outstanding, making it another significant—though smaller—long‑term institutional owner. | Institutional | 1.3% | — | Dec 2024 |
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