Who Owns Asana?
Updated onExplore the ownership hierarchy of Asana. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Asana
Work management platform for teams with robust project, task and portfolio features and a growing set of AI/agent tooling for automations and custom agent workflows.
Starts at $0
Asana appears to be independent with no known parent company.
Asana
Work management platform for teams with robust project, task and portfolio features and a growing set of AI/agent tooling for automations and custom agent workflows.
Starts at $0
Asana appears to be independent with no known parent company.
Major Shareholders
Asana
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Dustin A. Moskovitz Co‑founder, President & CEO. Latest Schedule 13D/A reports beneficial ownership of about 127.98M Asana shares (~57.2% on an as‑converted basis); high‑vote Class B stock (10 votes per share) gives him effective majority voting control, estimated around 70% of total voting power as of early 2025. | Founder | 57.2% | Jul 2025 |
The Vanguard Group, Inc. Largest institutional holder. Q3 2025 institutional ownership filings show Vanguard holding about 13.1M Asana shares, representing roughly 5.54% of shares outstanding. | Institutional | 5.5% | Sep 2025 |
BlackRock, Inc. Global asset manager; Q3 2025 data indicate BlackRock owns approximately 8.42M Asana shares (~3.55% of the company). | Institutional | 3.5% | Sep 2025 |
D. E. Shaw & Co., L.P. Quant hedge fund; reported holdings of about 7.03M Asana shares in Q3 2025, equating to roughly 2.97% ownership. | Institutional | 3.0% | Sep 2025 |
Voya Investment Management LLC Asset manager; Q3 2025 institutional ownership reports show Voya holding around 4.92M Asana shares (~2.08% of outstanding shares). | Institutional | 2.1% | Sep 2025 |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months

