Who Owns Alo Yoga?
Updated onExplore the ownership hierarchy of Alo Yoga. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Alo Yoga is a U.S.-based premium athleisure and wellness brand that designs and sells yoga-inspired activewear, accessories, and wellness products for women and men through its e-commerce site and flagship retail locations.
Starts at $20
BELLA+CANVAS
Founded in 1992, BELLA+CANVAS is a Los Angeles–based wholesale apparel brand and manufacturer that produces premium blank T‑shirts and other garments with a USA-strong, eco-conscious production focus.
Alo Yoga is a U.S.-based premium athleisure and wellness brand that designs and sells yoga-inspired activewear, accessories, and wellness products for women and men through its e-commerce site and flagship retail locations.
Starts at $20
BELLA+CANVAS
Founded in 1992, BELLA+CANVAS is a Los Angeles–based wholesale apparel brand and manufacturer that produces premium blank T‑shirts and other garments with a USA-strong, eco-conscious production focus.
Major Shareholders
Alo Yoga
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Danny Harris Co‑founder and CEO of Alo Yoga. Corporate and business‑registry data list him as a member/principal of ALO, LLC (the California LLC that operates the Alo Yoga brand), and 2025 media coverage describes Alo Yoga as privately owned by its two founders with no outside equity investors and an equal partnership between them. Exact equity percentages are not disclosed publicly but are widely characterized as a 50/50 split with Marco DeGeorge. | Individual | — | Oct 2025 |
Marco DeGeorge Co‑founder and co‑owner of Alo Yoga. Filings and foreign registrations for ALO, LLC identify Marco DeGeorge as an officer/participant, and multiple 2025 ownership analyses state that he and Danny Harris continue to own Alo Yoga outright as equal partners, with no external shareholders, through ALO, LLC and the broader Color Image Apparel group. Exact ownership percentages are not formally disclosed but are consistently described as roughly half each. | Individual | — | Oct 2025 |
BELLA+CANVAS
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Color Image Apparel, Inc. BELLA+CANVAS is described in its own Terms of Use as a Color Image Apparel, Inc. company, and independent coverage refers to Color Image Apparel as the parent that owns both the Bella+Canvas and Alo Yoga brands. Exact equity and voting percentages in BELLA+CANVAS, LLC are not publicly disclosed, but Color Image Apparel, Inc. is widely reported as the controlling corporate owner. | Corporate | — | Nov 2025 |
Argo Partners Private-company data provider Tracxn lists Argo Partners as an institutional investor in Bella Canvas, indicating a minority stake obtained through at least one private funding transaction. No public filings detail the exact size or terms of this ownership interest. | Institutional | — | Oct 2025 |
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