Who Owns Alo Yoga?
Updated onExplore the ownership hierarchy of Alo Yoga. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Alo Yoga
Alo Yoga (Alo) is a Los Angeles–based premium activewear and wellness brand selling apparel, accessories, and beauty products through its direct-to-consumer website and branded stores.
BELLA+CANVAS
Founded in 1992, BELLA+CANVAS is a Los Angeles–based wholesale apparel brand and manufacturer that produces premium blank T‑shirts and other garments with a USA-strong, eco-conscious production focus.
Alo Yoga
Alo Yoga (Alo) is a Los Angeles–based premium activewear and wellness brand selling apparel, accessories, and beauty products through its direct-to-consumer website and branded stores.
BELLA+CANVAS
Founded in 1992, BELLA+CANVAS is a Los Angeles–based wholesale apparel brand and manufacturer that produces premium blank T‑shirts and other garments with a USA-strong, eco-conscious production focus.
Major Shareholders
Alo Yoga
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Danny Harris Co‑founder and CEO of Alo Yoga. Multiple independent business and ownership analyses report that Alo Yoga (Alo, LLC) is a privately held company owned by its two original founders, with Danny Harris holding roughly half of the equity and control and no outside investors having taken a stake as of 2025. Alo Yoga operates under parent company Color Image Apparel, Inc., which is also controlled by Harris and his co‑founder. | Founder | 50.0% | 50.0% | Oct 2025 |
Marco DeGeorge Co‑founder and co‑owner of Alo Yoga. The same sources indicate that Marco DeGeorge owns the remaining roughly half of Alo Yoga, sharing control on an approximately 50/50 basis with Danny Harris, and that the founders have so far declined to sell equity to private‑equity or other outside investors despite exploring such options around a $10 billion valuation. Like Harris, DeGeorge also co‑owns parent Color Image Apparel, Inc. | Founder | 50.0% | 50.0% | Oct 2025 |
BELLA+CANVAS
Major Shareholders
| Name | Type | Ownership | As of |
|---|---|---|---|
Color Image Apparel, Inc. BELLA+CANVAS is described in its own Terms of Use as a Color Image Apparel, Inc. company, and independent coverage refers to Color Image Apparel as the parent that owns both the Bella+Canvas and Alo Yoga brands. Exact equity and voting percentages in BELLA+CANVAS, LLC are not publicly disclosed, but Color Image Apparel, Inc. is widely reported as the controlling corporate owner. | Corporate | — | Nov 2025 |
Argo Partners Private-company data provider Tracxn lists Argo Partners as an institutional investor in Bella Canvas, indicating a minority stake obtained through at least one private funding transaction. No public filings detail the exact size or terms of this ownership interest. | Institutional | — | Oct 2025 |
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