Who Owns Ad Populum? | ChampSignal
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Who Owns Ad Populum?

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Explore the ownership hierarchy of Ad Populum. See parent companies, holding structures, and ultimate controllers.

Ownership Chain

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Ad Populum

Best for consumers
Est. 2016   •  1k+ employees   •  Private

Ad Populum is a private holding company that aligns strategy and drives growth across a portfolio of pop culture and consumer brands such as NECA, Rubies, Enesco, Kidrobot, and Graceland.

Ad Populum appears to be independent with no known parent company.

Major Shareholders

Ad Populum

Major Shareholders

NameTypeOwnershipAs of
Joel Weinshanker Founder, managing director and majority shareholder of Ad Populum; press and court/industry reports consistently describe him as the company’s majority owner.
FounderJan 2023
Funds managed by Atalaya Capital Management LP Minority equity investor in Ad Populum via investment funds managed by Atalaya Capital Management LP; the Ad Populum–Enesco acquisition release states that Ad Populum combines Weinshanker’s ownership with an investment by funds managed by Atalaya.
InstitutionalJan 2023

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