Who Owns Wayfair?
Updated onExplore the ownership hierarchy of Wayfair. See parent companies, holding structures, and ultimate controllers.
Ownership Chain
Wayfair
Wayfair is a publicly traded American e-commerce company that operates an online marketplace for furniture and home goods through the Wayfair brand and related retail sites.
Wayfair appears to be independent with no known parent company.
Wayfair
Wayfair is a publicly traded American e-commerce company that operates an online marketplace for furniture and home goods through the Wayfair brand and related retail sites.
Wayfair appears to be independent with no known parent company.
Major Shareholders
Wayfair
Major Shareholders
| Name | Type | Ownership | Voting | As of |
|---|---|---|---|---|
Niraj Shah Co-founder, CEO, and co-chairman of Wayfair. A Schedule 13G/A filed November 17, 2025 reports his beneficial ownership at about 10.8 million Wayfair Class A shares, or roughly 9.3% of that class as of September 30, 2025. A detailed January 26, 2024 analysis of Wayfair’s dual‑class structure estimates that he holds about 1.16% of Class A, 49.95% of Class B, and approximately 37.84% of total voting power, giving him outsized control relative to his economic stake. | Founder | 9.3% | 37.8% | Sep 2025 |
Steven Conine Co-founder and co-chairman of Wayfair. A Schedule 13G/A filed November 17, 2025 shows he beneficially owns about 10.8 million Wayfair Class A shares (including roughly 9.9 million convertible Class B shares), representing around 9.3% of that class as of September 30, 2025. The same January 26, 2024 dual‑class ownership analysis attributes to him 1.16% of Class A, 49.95% of Class B, and roughly 37.84% of total voting power. | Founder | 9.3% | 37.8% | Sep 2025 |
Sarah Conine Individual insider closely related to co-founder Steven Conine. Simply Wall St’s top‑shareholder table shows she owns about 1.84 million Wayfair shares, roughly 1.42% of the company’s equity. FourWeekMBA’s January 26, 2024 breakdown of Wayfair’s dual‑class shares indicates she holds about 7.17% of the super‑voting Class B stock and roughly 5.39% of total voting power. | Family | 1.4% | 5.4% | — |
Nikunj Shah Individual insider from the Shah family. Simply Wall St lists him with approximately 1.84 million Wayfair shares, or about 1.42% of total shares. The same January 26, 2024 dual‑class analysis credits him with 7.17% of Class B and about 5.39% of total voting power, making him a meaningful voting bloc holder despite a modest economic stake. | Family | 1.4% | 5.4% | — |
FMR LLC (Fidelity Investments) Largest institutional shareholder. Investing.com’s ownership summary shows FMR LLC holding about 15.7 million Wayfair shares, representing roughly 12.06% of shares outstanding as of September 30, 2025, through various Fidelity funds and accounts. | Institutional | 12.1% | — | Sep 2025 |
Capital Research and Management Company (Capital World Investors) Part of Capital Group. Reported as owning about 13.4 million Wayfair shares, or approximately 10.26% of shares outstanding as of September 30, 2025, making it one of Wayfair’s largest institutional holders. | Institutional | 10.3% | — | Sep 2025 |
The Vanguard Group, Inc. Major index and ETF manager. Holds roughly 9.56 million Wayfair shares, equating to about 7.34% of shares outstanding as of September 30, 2025, via a mix of index and actively managed funds. | Institutional | 7.3% | — | Sep 2025 |
Renaissance Technologies LLC Quantitative hedge fund. Listed with around 5.23 million Wayfair shares, or about 4.01% of the company, as of September 30, 2025. | Institutional | 4.0% | — | Sep 2025 |
BlackRock, Inc. Global asset manager and sponsor of iShares ETFs. Investment.com’s institutional‑holder data shows BlackRock owning approximately 4.81 million Wayfair shares, equal to about 3.69% of the company as of September 30, 2025. | Institutional | 3.7% | — | Sep 2025 |
Baillie Gifford & Co. Edinburgh‑based growth‑equity manager. Reported as holding roughly 4.15 million Wayfair shares, or about 3.18% of shares outstanding, as of September 30, 2025. | Institutional | 3.2% | — | Sep 2025 |
Janus Henderson Group plc Global asset manager. Holds around 3.40 million Wayfair shares, representing approximately 2.61% of shares outstanding as of September 30, 2025. | Institutional | 2.6% | — | Sep 2025 |
Spruce House Investment Management LLC Concentrated long‑term investment firm. Investing.com’s institutional‑holder table shows Spruce House with about 2.92 million Wayfair shares (≈2.24% of shares outstanding) as of September 30, 2025; Simply Wall St likewise lists Spruce House among the top 15 shareholders. | Institutional | 2.2% | — | Sep 2025 |
Prescott General Partners LLC Hedge fund manager. Reported as holding roughly 2.92 million Wayfair shares, about 2.24% of shares outstanding as of September 30, 2025, making it a significant activist‑style institutional owner. | Institutional | 2.2% | — | Sep 2025 |
Great Hill Partners, LP Private‑equity firm with an early‑stage stake in Wayfair. Simply Wall St’s ownership breakdown shows Great Hill Partners owning about 2.79 million shares, or roughly 2.15% of Wayfair, and notes that this position represents essentially 100% of the firm’s reported public‑equity portfolio exposure. | Institutional | 2.1% | — | — |
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months

