Top 8 WHOOP Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like WHOOP. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

WHOOP

Best for consumers

Est. 2012 • 201-1k employees • Private

WHOOP is a Boston-based wearable health technology company that sells a subscription-based wrist/strap device and app for continuous monitoring of sleep, recovery, strain, and other health metrics.

Starts at $199 / per user / year

Has a free trial

Competitors

#1

Oura Ring

Best for consumers
Est. 2013 • 201-1k employees • Private

A smart ring wearable that continuously tracks sleep, recovery, activity, heart and temperature metrics and pairs with the Oura app for personalized health insights.

Starts at $349
#2

Garmin

Best for consumers
Est. 1989 • 1k+ employees • Public (NYSE:GRMN)

Garmin is a multinational technology company that designs, manufactures, and sells GPS-enabled devices, wearables, and navigation solutions for fitness, outdoor recreation, automotive, marine, and aviation markets.

Starts at $79.99
#3

Polar

Best for consumers
Est. 1977 • 1k+ employees • Private

Polar is a Finnish private company that develops and sells heart rate monitors, sports watches, and related fitness and training technology.

Starts at $69.9 / device / other
#4

Biostrap

Best for enterprises
Est. 2016 • 11-50 employees • Private

Biostrap is a US-based private company that offers a clinical-grade wearable health monitoring platform and biosensor devices for businesses, researchers, and healthcare organizations.

Starts at $4.99 / user / month

Has a free trial
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

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#5

Fitbit

Best for consumers
Est. 2007 • 1k+ employees • Public (NASDAQ:GOOGL)

Fitbit is a consumer health and fitness brand owned by Google that offers wearable activity trackers and smartwatches plus an app and subscription service for tracking exercise, sleep, and overall wellness.

Owned by Google

Starts at $9.99 / user / month

Has a free trial
#6

Ultrahuman

Best for consumers
Est. 2019 • 201-1k employees • Private

Ultrahuman is a Bengaluru-based health technology company that offers smart rings, continuous glucose monitoring, home sleep monitors, and blood testing services to help individuals track and improve metabolic health and longevity.

Starts at $349 / device
#7

Apple Inc.

Best for consumers
Est. 1976 • 1k+ employees • Public (NASDAQ:AAPL)

Apple Inc. is an American multinational technology company that designs, manufactures, and sells consumer electronics, software, and digital services worldwide.

Owns Beats by Dre
#8

Eight Sleep

Best for consumers
Est. 2014 • 51-200 employees • Private

Eight Sleep is a private U.S. sleep-fitness company that sells AI-powered, temperature-regulating mattress covers and sleep accessories designed to track and optimize sleep.

Starts at $2,649 / other

Has a free trial

Market overlap

Asymmetric competition means that WHOOP is a competitor of these companies, but they are not necessarily competitors of WHOOP.

TrueWellness

Best for consumers
Est. 2025 • 2-10 employees • Private

TrueWellness appears to be a personalized health and wellness brand (site title: "TrueWellness - Personalized Health & Wellness"); full site content was not accessible during lookup so detailed information is unavailable.
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
Oùra

Best for consumers
Est. 2005 • 11-50 employees • Private

Oùra is the regional multimodal mobility service and smart card program of Auvergne-Rhône-Alpes in France, offering a unified transport card, journey planner, and online ticketing for public transport users.

Starts at $6 / card

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