Top 7 Vaseline Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Vaseline. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Vaseline

Best for consumers

Est. 1870 • 1k+ employees • Private

Vaseline is a global consumer skincare brand of petroleum jelly-based moisturizers and healing products owned by Unilever.

Starts at $4.49

Competitors

#1

Aquaphor

Best for consumers
Est. 1925 • 11-50 employees • Private

Aquaphor is a Beiersdorf-owned skin care brand whose official U.S. site, aquaphorus.com, showcases over-the-counter healing ointments and related body, baby, lip, and first aid products for dry, cracked, and irritated skin.

Starts at $4.79
#2

CeraVe

Best for consumers
Est. 2005 • 51-200 employees • Public (EPA:OR)

CeraVe is a dermatologist-developed skincare brand owned by L'Oréal that offers ceramide-based cleansers, moisturizers, sunscreens, and related treatments for a variety of skin concerns.

Owned by L'Oréal
#3

Eucerin

Best for consumers
Est. 1902 • 1k+ employees • Private

Dermatologist-recommended skincare brand owned by Beiersdorf that offers science-based products for dry, sensitive, and problem skin.

Starts at $5.47 / product
#4

Aveeno

Best for consumers
Est. 1945 • 51-200 employees • Private

Aveeno is an American skin, hair, and baby care brand that offers oat-based, dermatologist-recommended products for sensitive and problem-prone skin worldwide.

Starts at $3.5
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

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Starts at $39 / month

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#5

Lubriderm

Best for consumers
Est. 1945 • 11-50 employees • Private

Dermatologist-developed skin care brand offering daily moisturizers and body lotions for dry and sensitive skin.

Starts at $4.97 / 6 fl oz bottle
#6

Nivea

Best for consumers
Est. 1911 • 1k+ employees • Private

Nivea is a German skin and body care brand introduced in 1911 and owned by Beiersdorf AG, offering a wide range of consumer skincare products sold worldwide.
#7

Neutrogena

Best for consumers
Est. 1930 • 201-1k employees • Private

Neutrogena is an American skincare and cosmetics brand, owned by Kenvue, that produces and markets science-backed skin, hair, and body care products worldwide.