Top SoFi Competitors & Alternatives in 2025
Updated onFind more companies like SoFi. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
SoFi Technologies, Inc. is a U.S.-based financial technology company and digital bank that offers consumer finance products including personal loans, student-loan refinancing, mortgages, checking & savings, credit cards, and investing through its app and platform.
Loading competitors for SoFi
This can take a couple of minutes...
#1Upstart
Upstart is an AI-driven lending marketplace that partners with banks and credit unions to offer consumer loan products (personal loans, auto refinance, HELOCs and short‑term relief) using machine‑learning underwriting to expand access to credit.
- #2
LendingClub
LendingClub is a U.S.-based digital marketplace bank (LendingClub Bank, N.A.) that offers online personal loans, auto refinancing, business loans, and consumer banking (checking, savings, CDs) by connecting borrowers with investor capital; common competitors include SoFi, Upstart, Prosper, Marcus by Goldman Sachs, Best Egg, Upgrade, LightStream, and Discover Personal Loans.
- #4
Marcus by Goldman Sachs
Marcus by Goldman Sachs is the consumer banking brand of Goldman Sachs offering online savings accounts, high-yield certificates of deposit (CDs), consumer lending (personal loans) and related digital financial tools in the United States.
- #5
Rocket Mortgage
Digital mortgage lender and consumer-facing brand of Rocket Companies that offers online home purchase, refinance, and related mortgage products and services across the United States.
#6Better Mortgage
An online, AI-powered mortgage lender and home-finance platform offering purchase loans, refinancing, HELOCs and related services across the United States.
#7Chime
Chime is a U.S.-focused financial technology company (a neobank) that offers fee-free mobile checking and high-yield savings accounts, early direct deposit, debit and credit-builder cards, and optional paid benefits in partnership with FDIC-insured banks.
Starts at $0
#8Robinhood Markets is a U.S.-based retail brokerage and fintech platform that offers a mobile-first, commission-free app for trading stocks, ETFs, options and crypto, plus premium features (Robinhood Gold) and cash management services.
Starts at $5 / per user / monthly
Daily Intelligence
Competitor Monitoring That Doesn't Suck
Spend under two minutes per week monitoring your competitors on every platform. Receive only the information that actually matters.
Join other SMBs on top of their competitors.