Top 10 SHEIN Competitors & Alternatives in 2026

Updated on 12/22/2025

Find more companies/brands/products like SHEIN. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

SHEIN

Best for consumers

Est. 2008 • 1k+ employees • Private

SHEIN is a global online fast-fashion and lifestyle retailer offering low-priced apparel, accessories and home goods directly to consumers via its e-commerce platform.

Owned by SHEIN Singapore

Competitors

#1

Zara

Best for consumers
Est. 1975 • 1k+ employees • Public (BME:ITX)

Zara is a Spanish fast-fashion retail brand owned by Inditex that sells trend-focused clothing, accessories, beauty products and home goods to consumers worldwide through its stores and zara.com.

Owned by Inditex
#2

H&M

Best for consumers
Est. 1947 • 1k+ employees • Public (STO:HM-B)

H&M is a Swedish multinational fast-fashion retailer offering affordable clothing, accessories, and home products to consumers worldwide.
#3

ASOS

Best for consumers
Est. 2000 • 1k+ employees • Public (LSE:ASC)

ASOS is a British online fashion and beauty retailer selling its own labels and third-party brands worldwide, primarily aimed at young adults.
#4

Boohoo

Best for consumers
Est. 2006 • 1k+ employees • Private

Boohoo is a UK-based online fast-fashion retailer offering trend-led, affordable women's and men's clothing, shoes and accessories to consumers worldwide.
#5

Fashion Nova

Best for consumers
Est. 2006 • 1k+ employees • Private

Fashion Nova is a privately held, Los Angeles-based fast-fashion e-commerce and retail brand founded in 2006 that sells trendy, affordable apparel and accessories for women, men, curve, and kids worldwide.
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

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Starts at $39 / month

Has a free trial

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#6

PrettyLittleThing

Best for consumers
Est. 2012 • 201-1k employees • Private

PrettyLittleThing is a UK-based online fast-fashion brand offering affordable, trend-led womenswear, accessories, shoes, and beauty products to consumers worldwide.
#7

Forever 21

Best for consumers
Est. 1984 • 1k+ employees • Private

Forever 21 is an LA-born fast-fashion retail brand offering trendy, low-priced clothing, accessories, and beauty products primarily for young women, as well as men and kids.

Owned by Authentic Brands Group

Starts at $1.99 / item
#8

Temu

Best for consumers
Est. 2022 • 1k+ employees • Public (NASDAQ:PDD)

Temu is a global e-commerce platform and shopping app that connects consumers with millions of third-party sellers, manufacturers and brands offering low-priced goods across numerous categories.

Owned by PDD Holdings Inc.
#9

Romwe

Best for consumers
Est. 2009 • 51-200 employees • Private

Romwe is a China-based global online fast-fashion retailer offering affordable alternative and trendy clothing, accessories, and lifestyle products to young consumers worldwide.

Starts at $1.99 / item
#10

ZAFUL

Best for consumers
Est. 2014 • 51-200 employees • Private

ZAFUL is a global online fast-fashion retailer offering trend-led, affordable clothing, swimwear, and accessories for women and men via its e-commerce site and mobile apps.

Starts at $1 / item

Market overlap

Asymmetric competition means that SHEIN is a competitor of these companies, but they are not necessarily competitors of SHEIN.

AliExpress

Best for consumers
Est. 2010 • 1k+ employees • Public (NYSE:BABA)

AliExpress is a global online retail marketplace owned by Alibaba Group that enables consumers worldwide to buy directly from manufacturers and merchants, primarily in China and other countries.

Starts at $0
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report

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