Top 8 Serpstat Competitors & Alternatives in 2026
Updated onFind more companies/brands/products like Serpstat. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Serpstat
All‑in‑one SEO and PPC analytics platform offering keyword research, rank tracking, site audit and backlink analysis for agencies and teams.
Starts at $50 / per month / monthly
Competitors
#1Est. 2008 • 1k+ employees • Public (NYSE:SEMR)Semrush
Best for mid-market companiesFull-featured digital marketing platform offering keyword research, competitive analysis, site audits, and an SEO Chrome extension.
Starts at $129.95 / month
Has a free trial
#2Est. 2010 • 51-200 employees • PrivateAhrefs
Best for mid-market companiesComprehensive SEO platform known for its large backlink index, site explorer, rank tracker and related tools.
Starts at $29 / month
#3SE Ranking
Best for SMBsCloud SEO platform with rank tracking, site audit, keyword research and white‑label reporting aimed at freelancers and agencies.
Starts at $65 / per month / monthly
#4Moz is a Seattle-based SEO software company that provides SaaS tools—Moz Pro, Moz Local and others—for keyword research, site audits, backlink analysis, rank tracking and local listings management.
Starts at $49 / monthly
Est. 2025 • 1 employee • PrivateChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.
Starts at $39 / month
Has a free trial
#5Est. 2005 • 11-50 employees • PrivateSpyFu
Best for SMBsSEO and PPC competitive-research tool that reveals competitors' keywords, ad copy and historical spend to inform search marketing strategy.
Starts at $39 / month
#6Est. 2014 • 11-50 employees • PrivateMangools
Best for SMBsBundle of lightweight SEO tools (KWFinder, SERPChecker, LinkMiner, etc.) aimed at bloggers, agencies and small businesses.
Starts at $29.9 / month
#7Est. 2004 • 51-200 employees • PrivateSISTRIX
Best for SMBsSISTRIX is a German SEO software company that provides the SISTRIX Toolbox — visibility index, keyword and competitor analysis, on-page optimisation and social/marketplace visibility tools.
Starts at $139.69 / month
Has a free trial
#8Est. 2007 • 1k+ employees • Public (NYSE:SMWB)Similarweb
Best for enterprisesDigital market intelligence platform that provides website traffic estimates, audience insights and competitor benchmarking (also offers a browser extension).
Starts at $0
Has a free trial
Market overlap
Asymmetric competition means that Serpstat is a competitor of these companies, but they are not necessarily competitors of Serpstat.
Rankerfy
Best for SMBsAll‑in‑one SEO platform to analyze keywords, track rankings and discover opportunities through a simple, action-oriented interface.
Starts at $31 / per month / monthly
Est. 2000 • 51-200 employees • PrivateWebCEO
Best for SMBsWebCEO is a cloud-based SEO and digital marketing platform offering a suite of tools for keyword research, rank tracking, site audits, backlink analysis, reporting, and white-label management for agencies and businesses.
Starts at $36 / project / month
Has a free trial
Est. 2011 • 11-50 employees • Public (NASDAQ:BLIN)WooRank
Best for SMBsWooRank is a cloud-based SEO and digital marketing platform that provides website audits, keyword tracking, competitive analysis, and reporting tools for agencies and businesses.
Starts at $59.99 / month
Has a free trial
Est. 2013 • 11-50 employees • PrivateSeobility
Best for SMBsAll-in-one SEO platform for site audits, rank tracking, backlink monitoring and content optimization aimed at small and mid-size businesses.
Starts at $55 / month
Has a free trial
- Est. 2025 • 1 employee • Private
ChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.
Starts at $39 / month
Has a free trial
Est. 2007 • 11-50 employees • PrivateRaven Tools
Best for SMBsRaven Tools is a SaaS marketing platform that provides SEO tools including site audits, rank tracking, backlink analysis, competitor research, and white‑label reporting for agencies and in-house teams.
Starts at $49 / per month / month
Has a free trial
Est. 2013 • 2-10 employees • PrivateRanktracker
Best for SMBsRanktracker is an all-in-one SEO platform that provides rank tracking, keyword research, SERP analysis, site audits, backlink tools, and reporting for marketers and agencies.
Starts at $24 / month
Est. 2024 • 2-10 employees • PrivateMonitoro
Best for SMBsMonitoro is a SaaS platform that consolidates Google, Bing and AI-search traffic (ChatGPT, Perplexity, Gemini, etc.) with SEO reporting and availability monitoring for agencies and site owners.
Starts at $0 / per month / month
Go Deeper
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10 Competitors Deep-Dived
Direct, indirect, and alternative. Each classified with strategic rationale.
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Category ownership, top pages, keywords, and gaps to exploit.
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Table stakes vs differentiators. Know what to build.
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What customers love and hate. Ratings, themes, real quotes.
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