Top 8 Sephora Competitors & Alternatives in 2025
Updated onFind more companies like Sephora. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Sephora is a global prestige beauty retailer offering a curated assortment of makeup, skincare, fragrance, tools and services through its ecommerce site and a large network of physical stores; it is owned by LVMH.
Competitors
- #1
Ulta Beauty, Inc.
Ulta Beauty, Inc. is a U.S.-based omni-channel beauty retailer operating over 1,450 stores across all 50 states and the e-commerce site ulta.com, offering tens of thousands of cosmetics, skincare, haircare, fragrance products and in-store salon services.
#2Bluemercury
Bluemercury is a U.S.-based specialty beauty retailer and spa chain selling luxury skincare, makeup, hair, fragrance and bath products alongside in-store spa services and proprietary brands, and is a subsidiary of Macy's, Inc.
Starts at $85 / per facial treatment
- #3
Nordstrom
Nordstrom is a U.S.-based upscale department store and fashion retailer offering clothing, shoes, accessories, beauty products and home goods through full-line stores, Nordstrom Rack (off-price), specialty concepts and e-commerce; key competitors include Macy's, Bloomingdale's, Saks Fifth Avenue, Neiman Marcus, Dillard's, TJX (TJ Maxx/Marshalls), Ross Stores and Amazon.
#4Macy's
Macy's is a major U.S. department store chain and omnichannel retailer selling apparel, accessories, beauty, home goods and other consumer products through nationwide stores and its online site macys.com.
- #5
Dermstore
Dermstore is a U.S.-based online retailer focused on dermatologist-recommended and professional-strength skincare, haircare, makeup and beauty products; it also offers a monthly BeautyFIX subscription box.
Starts at $24.95 / per box / monthly
#6Credo Beauty
US-based retailer that curates and sells clean, non-toxic skincare, makeup, hair, bath & body, and fragrance products from vetted brands (and select exclusive/private-label lines).
- #7
Beautylish
Beautylish is a San Francisco–based online beauty retailer and editorial community that curates prestige/global beauty brands, offers expert advice and personalized customer service, and sells makeup, skincare, hair and tools.
- #8
Cult Beauty
Cult Beauty is a UK-based online retailer that curates and sells premium, independent and trending skincare, makeup, hair and fragrance brands to UK and international customers.
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