Top 9 Roku, Inc. Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Roku, Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Roku, Inc.

Best for consumers

Est. 2002 • 1k+ employees • Public (NASDAQ:ROKU)

Roku, Inc. is a U.S.-based public streaming technology company that provides TV streaming devices, smart TVs powered by Roku OS, an ad-supported streaming service (The Roku Channel), and an advertising platform connecting viewers, content publishers, and advertisers worldwide.

Competitors

#1

Amazon.com, Inc.

Best for consumers
Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)

Amazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.

Owns Prime Video, Twitch, Amazon MGM Studios, Audible, Goodreads, Immedia Semiconductor LLC, Zappos.com, Whole Foods Market
#2

Google TV

Best for consumers
Est. 2020 • 201-1k employees • Private

Google TV is a consumer smart TV and streaming platform from Google that brings together apps, live TV, and personalized recommendations in a single interface across TVs and mobile devices.

Starts at $0
#3

Apple Inc.

Best for consumers
Est. 1976 • 1k+ employees • Public (NASDAQ:AAPL)

Apple Inc. is an American multinational technology company that designs, manufactures, and sells consumer electronics, software, and digital services worldwide.

Owns Beats by Dre
#4

Samsung Electronics

Best for consumers
Est. 1969 • 1k+ employees • Public (KRX:005930)

South Korean multinational electronics company that designs and manufactures consumer electronics, semiconductors, and home appliances.

Owns Harman International
#5

LG Electronics

Best for consumers
Est. 1958 • 1k+ employees • Public (KRX:066570)

LG Electronics is a South Korean multinational company that designs, manufactures, and sells consumer electronics, home appliances, and commercial solutions worldwide.

Owned by LG Corporation
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
#6

VIZIO

Best for consumers
Est. 2002 • 201-1k employees • Public (NASDAQ:WMT)

VIZIO is an American consumer electronics company that designs and sells affordable smart TVs, soundbars, and related entertainment software and services.

Owned by VIZIO Holding Corp.
#7

Pluto TV

Pluto TV is a free, ad-supported streaming television (FAST/AVOD) service that offers hundreds of live linear channels plus thousands of on‑demand movies and TV shows across connected TVs, mobile devices and web.

Owned by Paramount Skydance Corporation
#8

TiVo

Best for consumers
Est. 1997 • 201-1k employees • Private

Founded in 1997, TiVo is a consumer entertainment technology brand offering DVRs, streaming devices, and smart TV software that unify live, recorded, and streaming TV into one viewing experience, with consumer DVR service plans starting around $6.99 per month.

Starts at $6.99 / device / month
#9

Xumo

Best for consumers
Est. 2011 • 51-200 employees • Private

Xumo is an American streaming media company and free, ad-supported TV platform offering the Xumo Play streaming service along with Xumo-branded smart TVs and streaming devices.

Starts at $0 / month