Top 8 Plug Competitors & Alternatives in 2026

Updated on 10/27/2025

Find more companies/brands/products like Plug. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Plug

Best for consumers

Est. 2021 • 11-50 employees • Private

Direct-to-consumer retailer of certified pre-owned smartphones, laptops, tablets, wearables and accessories offering a 12-month warranty and 30-day returns.

Starts at $39

Competitors

#1

Back Market

Best for consumers
Est. 2014 • 201-1k employees • Private

Back Market is a global online marketplace that connects consumers with professional refurbishers to buy certified refurbished electronics and appliances.
#2

Swappa

Best for power users
Est. 2010 • 11-50 employees • Private

A peer-to-peer marketplace specialized in buying and selling used consumer electronics with strong device-verification and buyer protections.

Starts at $0
#3

Gazelle

Best for consumers
Est. 2007 • 201-1k employees • Private

Gazelle is a U.S.-based reCommerce company that buys, certifies, and sells pre-owned consumer electronics (smartphones, tablets, and laptops).
#4

Swappie

Best for consumers
Est. 2016 • 201-1k employees • Private

Finnish e-commerce company that professionally refurbishes and sells used iPhones with warranty and free returns.

Starts at $233 / per phone
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

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Starts at $39 / month

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#5

Gizmogo

Best for consumers
Est. 2020 • 11-50 employees • Private

Gizmogo is a U.S.-based online buyback marketplace that purchases used smartphones, laptops, tablets, and other electronics for refurbishment or responsible recycling and pays sellers cash.
#6

BuyBackWorld

Best for consumers
Est. 2009 • 11-50 employees • Private

BuyBackWorld is a U.S.-based online trade-in service and certified pre-owned retailer (operated by Dreven Holdings Group Inc.) that buys used electronics and gift cards from consumers and resells refurbished devices.
#7

Gadget Salvation

Best for consumers
Est. 2008 • 2-10 employees • Private

Gadget Salvation is a Chicago-based consumer electronics trade-in service (founded 2008) that buys, refurbishes, and resells used laptops, smartphones, tablets and other gadgets.
#8

musicMagpie

Best for consumers
Est. 2007 • 1k+ employees • Public (LSE:AO)

A UK-based online retailer and re-commerce service that buys, refurbishes and sells second‑hand consumer electronics, consoles, books, DVDs and games.