Top 8 Plug Competitors & Alternatives in 2025
Updated onFind more companies/brands/products like Plug. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
Plug
Direct-to-consumer retailer of certified pre-owned smartphones, laptops, tablets, wearables and accessories offering a 12-month warranty and 30-day returns.
Starts at $39
Competitors
#1Est. 2014 • 201-1k employeesBack Market
Best for consumersBack Market is a global online marketplace that connects consumers with professional refurbishers to buy certified refurbished electronics and appliances.
#2Est. 2010 • 11-50 employeesSwappa
Best for power usersA peer-to-peer marketplace specialized in buying and selling used consumer electronics with strong device-verification and buyer protections.
Starts at $0
#3Est. 2007 • 201-1k employeesGazelle
Best for consumersGazelle is a U.S.-based reCommerce company that buys, certifies, and sells pre-owned consumer electronics (smartphones, tablets, and laptops).
#4Est. 2016 • 201-1k employeesSwappie
Best for consumersFinnish e-commerce company that professionally refurbishes and sells used iPhones with warranty and free returns.
Starts at $233 / per phone
#5Est. 2020 • 11-50 employeesGizmogo
Best for consumersGizmogo is a U.S.-based online buyback marketplace that purchases used smartphones, laptops, tablets, and other electronics for refurbishment or responsible recycling and pays sellers cash.
Est. 2025 • 1 employeeChampSignal
Best for SMBsGet the insights your competitors don't want you to have. ChampSignal tracks your competitors' websites, social mentions, ads, and SEO, and sends you email alerts only when it matters.
Starts at $39 / month
Has a free trial
#6Est. 2009 • 11-50 employeesBuyBackWorld
Best for consumersBuyBackWorld is a U.S.-based online trade-in service and certified pre-owned retailer (operated by Dreven Holdings Group Inc.) that buys used electronics and gift cards from consumers and resells refurbished devices.
#7Est. 2008 • 2-10 employeesGadget Salvation
Best for consumersGadget Salvation is a Chicago-based consumer electronics trade-in service (founded 2008) that buys, refurbishes, and resells used laptops, smartphones, tablets and other gadgets.
#8Est. 2007 • 1k+ employees • Public (LSE:AO)musicMagpie
Best for consumersA UK-based online retailer and re-commerce service that buys, refurbishes and sells second‑hand consumer electronics, consoles, books, DVDs and games.
Get Started
Your ultimate competitive playbook
You just found your top competitors. Now let's map your whole landscape and show you how to stand out.
Competitive Landscape Report
Built for small teams who can't hire a full-time analyst.
$129 $260 one-time payment
Generated in minutes, no subscription.
Instead of guessing what to do about your competitors, get a done-for-you intelligence report
Competitor Map
Direct, indirect, and alternative competitors mapped across your market
Positioning Analysis
How each competitor positions, their ICP, and key differentiators
Feature & Pricing Matrix
Side-by-side comparison of features, pricing, and packaging strategies
Growth Channel Analysis
SEO, paid ads, content, and social strategies across the landscape
Reputation & Social Proof
Ratings, reviews, and sentiment analysis across all competitors
90-Day Action Plan
Specific tactics to differentiate and win more deals in the next 3 months