Top 7 Oura Ring Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Oura Ring. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Oura Ring

Best for consumers

Est. 2013 • 201-1k employees • Private

A smart ring wearable that continuously tracks sleep, recovery, activity, heart and temperature metrics and pairs with the Oura app for personalized health insights.

Starts at $349

Competitors

#1

Samsung Electronics

Best for consumers
Est. 1969 • 1k+ employees • Public (KRX:005930)

South Korean multinational electronics company that designs and manufactures consumer electronics, semiconductors, and home appliances.

Owns Harman International
#2

Ultrahuman

Best for consumers
Est. 2019 • 201-1k employees • Private

Ultrahuman is a Bengaluru-based health technology company that offers smart rings, continuous glucose monitoring, home sleep monitors, and blood testing services to help individuals track and improve metabolic health and longevity.

Starts at $349 / device
#3

RingConn

Best for consumers
Est. 2021 • 51-200 employees • Private

RingConn is a wearable health technology company and brand that develops AI-powered smart rings for continuous sleep, stress, and activity tracking.

Starts at $199 / device
#4

Amazfit

Best for consumers
Est. 2015 • 201-1k employees • Private

Amazfit is a global consumer brand of smartwatches, fitness trackers, and other health-focused wearables owned by Zepp Health.

Starts at $9.99 / device
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

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#5

Circular

Best for consumers
Est. 2019 • 2-10 employees • Private

Circular is a Paris-based wearable technology company that develops ECG-enabled smart rings and AI-powered software to track and improve personal health without a subscription.

Starts at $279
#6

WHOOP

Best for consumers
Est. 2012 • 201-1k employees • Private

WHOOP is a Boston-based wearable health technology company that sells a subscription-based wrist/strap device and app for continuous monitoring of sleep, recovery, strain, and other health metrics.

Starts at $199 / per user / year

Has a free trial
#7

Garmin

Best for consumers
Est. 1989 • 1k+ employees • Public (NYSE:GRMN)

Garmin is a multinational technology company that designs, manufactures, and sells GPS-enabled devices, wearables, and navigation solutions for fitness, outdoor recreation, automotive, marine, and aviation markets.

Starts at $79.99

Market overlap

Asymmetric competition means that Oura Ring is a competitor of these companies, but they are not necessarily competitors of Oura Ring.

TrueWellness

Best for consumers
Est. 2025 • 2-10 employees • Private

TrueWellness appears to be a personalized health and wellness brand (site title: "TrueWellness - Personalized Health & Wellness"); full site content was not accessible during lookup so detailed information is unavailable.
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
Fitbit

Best for consumers
Est. 2007 • 1k+ employees • Public (NASDAQ:GOOGL)

Fitbit is a consumer health and fitness brand owned by Google that offers wearable activity trackers and smartwatches plus an app and subscription service for tracking exercise, sleep, and overall wellness.

Owned by Google

Starts at $9.99 / user / month

Has a free trial

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