Top 8 NOW Money Competitors & Alternatives in 2025

Updated on 9/23/2025

Find more companies like NOW Money. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

NOW Money

Best for SMBs

Est. 2016 • 11-50 employees

NOW Money is a Dubai-based fintech providing digital payroll services and an inclusive mobile bank to employers and low-income and migrant workers in the UAE and the Gulf region.

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Competitors

#1

Edenred UAE
Best for SMBs
Est. 2018 • 51-200 employees • Public (EURONEXT:EDEN)

Edenred UAE is the UAE's largest salary-processing provider, offering Edenred Payroll and the C3Pay Mastercard and mobile app to distribute wages and provide financial services to employees and employers.

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#2

Al Ansari Exchange
Best for consumers
Est. 1966 • 1k+ employees • Public (DFM:ALANSA.RI)

Al Ansari Exchange is a UAE-based retail foreign-exchange and remittance company operating a large branch network and digital channels for money transfers, forex and payment services.

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#3

myZoi
Best for enterprises
Est. 2022 • 51-200 employees • Public (LSE:STAN)

myZoi is a UAE-based fintech (Financial Inclusion Technologies) that provides digital payroll, wallets, low-cost remittances and financial‑literacy services designed for underbanked migrant workers and their employers.

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#4

Instapay Technologies
Best for mid-market companies
Est. 2017 • 11-50 employees

Instapay Technologies Sdn Bhd is a Malaysia-based fintech that provides e-wallets, payroll disbursement, and white‑label Mastercard/e‑money solutions focused on employers and migrant workers.

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#5

Botim
Best for consumers
Est. 2018 • 51-200 employees

Botim is a UAE-based consumer ‘ultra app’ that offers secure messaging and HD voice/video calls plus fintech services (money transfers, bill payments) and in‑app commerce.

Starts at $0

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#6

Simba Card
Best for consumers
Est. 2020 • 51-200 employees

UAE-based fintech offering Visa prepaid cards and digital payment solutions aimed at serving unbanked and low-income customers.

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#7

Ziina
Best for SMBs
Est. 2020 • 11-50 employees

UAE-based fintech that enables individuals and small businesses to send, receive, and accept payments and offers payment gateway and stored-value services.

Starts at $0

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#8

Remitly
Best for consumers
Est. 2011 • 1k+ employees • Public (NASDAQ:RELY)

Remitly is a Seattle-based digital remittance company that enables consumers to send money online internationally to 170+ countries with bank deposits, mobile wallets, cash pickup, and other delivery options.

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