Top 7 LEGO Competitors & Alternatives in 2025
Updated onFind more companies like LEGO. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
LEGO is a Danish multinational toy company best known for its interlocking plastic construction bricks, themed building sets, minifigures, video games, retail stores and branded experiences sold worldwide.
Competitors
#1Mega Brands
Mega Brands is a global toy company (a Mattel subsidiary) that produces construction toys, puzzles, arts & crafts and stationery—best known for its Mega Bloks and Mega Construx building sets.
Starts at $10.99
#2Mattel, Inc.
Mattel, Inc. is a global toy and family entertainment company that designs, manufactures, and markets toys and consumer products — including brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl.
#3Hasbro
Hasbro is a global play and entertainment company that designs, manufactures and sells toys, games and licensed consumer products (brands include Monopoly, Nerf, Transformers, Play‑Doh and My Little Pony) and develops related entertainment content.
- #4
PLAYMOBIL
PLAYMOBIL is a German toy brand (Geobra Brandstätter) that designs and sells themed plastic figures, vehicles and detailed playsets for children and collectors worldwide.
Starts at $5.59
- #5
Spin Master
Spin Master Corp. is a Canadian multinational toy and entertainment company that designs, manufactures, and markets toys, games and children’s entertainment properties (including PAW Patrol, Hatchimals, Air Hogs and Rubik’s Cube); top competitors include Mattel, Hasbro, MGA Entertainment, VTech, TOMY, Funko, Moose Toys, Jakks Pacific, and Playmobil. citeturn2search12
#6Basic Fun!
Basic Fun! is a Boca Raton, Florida–based toy company that designs, licenses, manufactures and markets collectible, retro and children’s toys and playsets—including Mini Brands, K'NEX, Lincoln Logs and licensed lines such as Care Bears—sold primarily through mass retailers worldwide.
- #7
Best-Lock
Best-Lock is a UK-based brand of plastic construction building bricks and playsets (compatible with LEGO) sold through retail partners and distributors; the Best-Lock Group has a presence in Europe and parts of Asia.
Starts at $2.99
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