Top 8 iTunes Competitors & Alternatives in 2025
Updated onFind more companies like iTunes. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.
iTunes
Best for consumersApple's long-running digital media player and storefront for purchasing, downloading and organizing music, podcasts, movies and other media.
Competitors
- #1Est. 2006 • 1k+ employees • Public (NYSE:SPOT)
Spotify
Best for consumersMusic streaming service offering ad-supported free listening plus paid premium subscriptions, large music catalog and personalized discovery.
Starts at $0 / per user / month
Has a free trial
- #2Est. 2015 • 1k+ employees • Public (NASDAQ:GOOGL)
YouTube Music
Best for consumersGoogle's music streaming service that combines official songs, user uploads and music videos with free ad-supported and paid premium tiers.
Starts at $0 / per user / month
Has a free trial
- #3Est. 2007 • 1k+ employees • Public (NASDAQ:AMZN)
Amazon Music
Best for consumersAmazon's music streaming service and store, offering ad-supported free tiers, Prime-integrated access and paid Amazon Music Unlimited subscriptions.
Starts at $0 / per user / month
Has a free trial
- #4Est. 2012 • 1k+ employees • Public (NASDAQ:GOOGL)
Google Play
Best for consumersGoogle's digital marketplace for Android apps, media and books (now part of Google Play ecosystem) serving app distribution and digital content purchases.
Starts at $0
#5Est. 2014 • 201-1k employees • Public (NYSE:SQ)Tidal
Best for consumersSubscription-based music streaming service focused on artist payouts and high-fidelity audio options, including HiFi and Master-quality tiers.
Starts at $10.99 / per user / month
Has a free trial
#6Est. 2007 • 201-1k employeesSoundCloud
Best for consumersCreator-first audio platform for uploading, sharing and discovering music and audio, with free listening and paid listener/creator features.
Starts at $0 / per user / month
Has a free trial
#7Est. 2007 • 201-1k employeesDeezer
Best for consumersGlobal music streaming service offering on-demand catalog, radio-style listening and both free ad-supported and paid subscription plans.
Starts at $0 / per user / month
Has a free trial
#8Est. 2008 • 51-200 employeesBandcamp
Best for consumersDirect-to-artist music marketplace where fans buy individual tracks and albums (often pay-what-you-want), supporting independent musicians and labels.
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