Top 10 Intuit Inc. Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Intuit Inc.. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Intuit Inc.

Best for SMBs

Est. 1983 • 1k+ employees • Public (NASDAQ:INTU)

Intuit Inc. is a public American financial software company that provides tax preparation, accounting, personal finance, and marketing automation products including TurboTax, QuickBooks, Credit Karma, and Mailchimp.

Owns QuickBooks

Competitors

#1

H&R Block

Best for consumers
Est. 1955 • 1k+ employees • Public (NYSE:HRB)

H&R Block is a publicly traded American tax preparation and related financial services company providing in‑person, online, and software-based filing solutions for individuals and small businesses.

Starts at $0 / tax return / other
#2

TaxAct

Best for consumers
Est. 1998 • 201-1k employees • Private

TaxAct is a U.S.-based tax preparation software company that offers online and downloadable tools for individuals, businesses, and tax professionals to file federal and state tax returns.

Starts at $0 / federal tax return
#3

Xero

Best for SMBs
Est. 2006 • 1k+ employees • Public (ASX:XRO)

Cloud-based accounting software for small businesses with bank reconciliation, invoicing, payroll integrations and add-ons, focused on international SMB markets.

Starts at $20 / per organization / month

Has a free trial
#4

Sage

Best for SMBs
Est. 1981 • 1k+ employees • Public (LON:SGE)

Established provider of accounting, payroll and ERP solutions (Sage Business Cloud) serving small and mid-market businesses, with strong presence in Europe and global footprint.

Starts at $19 / per organization / month

Has a free trial
#5

FreshBooks

Best for SMBs
Est. 2003 • 201-1k employees • Private

Cloud accounting and invoicing software tailored for freelancers and small service businesses, with time tracking, payments and client-focused workflows.

Starts at $21 / per organization / month

Has a free trial
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report
#6

Wave

Best for SMBs
Est. 2009 • 201-1k employees • Public (NYSE:HRB)

Free accounting and invoicing software for small businesses with paid payment and payroll services.

Starts at $0 / month
#7

Experian

Best for enterprises
Est. 1996 • 1k+ employees • Public (LSE:EXPN)

Experian is a global information services and consumer credit reporting company that provides data, analytics, and tools to help businesses and individuals manage credit risk, prevent fraud, and improve financial health.

Starts at $0 / user / month
#8

Credit Sesame

Best for consumers
Est. 2010 • 201-1k employees • Private

Credit Sesame is a consumer fintech platform that provides free credit scores, credit monitoring, and digital banking tools to help individuals manage and build their credit and cash.

Starts at $0 / user / month
#9

HubSpot

Best for SMBs
Est. 2006 • 1k+ employees • Public (NYSE:HUBS)

HubSpot is a public software company that provides an AI-powered customer platform—including CRM, marketing, sales, service, CMS, and operations hubs—for businesses.

Starts at $0
#10

Constant Contact

An email and digital marketing platform for small businesses and organizations that provides email, SMS, social, event, e‑commerce, and multi-account marketing tools with templates, automation, and reporting.

Starts at $12 / monthly