Top 8 Instacart Competitors & Alternatives in 2026

Updated on 12/24/2025

Find more companies/brands/products like Instacart. We've shortlisted leading alternatives and mapped their strengths, pricing, and go-to-market focus.

Instacart

Instacart is an online grocery marketplace that connects customers with personal shoppers to order, pick up, and deliver groceries and retail items from local and national retailers across the U.S. and Canada.

Starts at $9.99 / per membership / monthly

Competitors

#1

Walmart

Best for consumers
Est. 1962 • 1k+ employees • Public (NYSE:WMT)

Walmart is a multinational retail corporation operating a large chain of discount department stores, supercenters and grocery stores with major online and omnichannel retail operations.

Owns VIZIO Holding Corp., Sam's Club
#2

Amazon.com, Inc.

Best for consumers
Est. 1994 • 1k+ employees • Public (NASDAQ:AMZN)

Amazon.com, Inc. is an American multinational technology company that operates the Amazon.com online marketplace and provides a wide range of services across e-commerce, cloud computing, digital media, and artificial intelligence.

Owns Prime Video, Twitch, Amazon MGM Studios, Audible, Goodreads, Immedia Semiconductor LLC, Zappos.com, Whole Foods Market
#3

DoorDash

On-demand marketplace that connects customers with local restaurants, grocery and convenience stores, and retailers for delivery and pickup across the U.S. and other markets.

Owns DoorDash Careers

Starts at $9.99 / per member / monthly
#4

Shipt

Best for consumers
Est. 2014 • 1k+ employees • Public (NYSE:TGT)

Shipt is a U.S.-based membership same-day delivery service that connects customers with personal shoppers to deliver groceries and everyday essentials from local and national retailers, operating as a subsidiary of Target Corporation.

Starts at $10.99 / user / month

Has a free trial
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

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#5

Uber Eats

Uber Eats is Uber Technologies' global online food ordering and delivery platform that connects consumers, restaurants, and independent delivery partners for on‑demand meal and grocery delivery.

Owned by Uber
#6

Kroger

Kroger is a major U.S. supermarket chain that operates grocery stores, pharmacies, online grocery pickup and delivery, and related retail services across the United States.

Owned by The Kroger Co.
#7

Gopuff

Gopuff is an on‑demand instant‑commerce platform that operates micro‑fulfillment centers to deliver convenience‑store items, groceries, alcohol, and household essentials to customers in minutes across the U.S. (and selected international markets).

Starts at $7.99 / per month / monthly
#8

FreshDirect

Best for consumers
Est. 1999 • 1k+ employees • Private

FreshDirect is a New York-based online grocery delivery service that sells and delivers fresh foods, beverages, and household items directly to consumers in the U.S. Northeast.

Market overlap

Asymmetric competition means that Instacart is a competitor of these companies, but they are not necessarily competitors of Instacart.

Costco

Costco Wholesale is a membership-only warehouse club chain that sells groceries, electronics, home and business supplies, services, and travel both in large-format warehouses and online.

Starts at $65 / per membership / yearly
ChampSignal

Best for SMBs
Est. 2025 • 1 employee • Private

Get the insights your competitors don't want you to have. ChampSignal discovers, monitors, and analyzes your competitors. Like having a full-time competitive intelligence analyst.

Starts at $39 / month

Has a free trial

Generate My Report

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